Macquarietechnologygroup
Demand Generation Manager
Hybrid
Full Time
#Cloud Services
#Marketing
#Demand Generation
#Lead Generation
#Salesforce
#Marketing Automation
#Product Marketing
Macquarietechnologygroup is looking for a Demand Generation Manager
Full TimeSeniorHybridAustraliaCloud ServicesMarketingDemand GenerationLead GenerationSalesforceMarketing AutomationProduct MarketingEnglishHybrid workLearning budgetProfessional development
We are Macquarie Cloud Services, Australia's leading specialist in cloud solutions for business and government. Recognized as the #1 Tech Best Place to Work in Australia for 2024 and a global winner of the Gallup Exceptional Workplace Award, we pride ourselves on our industry-leading customer service and our commitment to fostering a collaborative, high-energy culture. We are currently seeking an impact-focused Demand Generation Manager to join our Sydney-based team in a hybrid capacity, working three days a week from our CBD office.
Responsibilities
- Design and implement comprehensive demand generation strategies to drive business growth and maintain a steady pipeline of qualified leads.
- Manage the full lifecycle of multi-channel campaigns, including account-based marketing, events, digital initiatives, and thought leadership.
- Partner with Sales, Channel, and Product teams to ensure marketing activities align with broader business objectives.
- Oversee the lead handoff process to ensure Sales teams are fully equipped with the necessary insights and qualification criteria.
- Utilize Salesforce and other marketing automation tools to track campaign performance, attribute results, and refine targeting strategies.
- Continuously optimize campaign efficiency by testing new channels, creative approaches, and audience segments.
Must-haves
- Five to eight years of experience in demand generation or marketing roles within the technology sector.
- Proven ability to manage campaigns from initial concept through to final execution.
- Strong commercial acumen and a focus on achieving tangible business results.
- Experience in lifecycle management, customer engagement, or retention strategies.
- Proficiency with Salesforce or similar marketing automation platforms.
- Experience in product marketing.
- A self-starting mindset with the ability to navigate complex projects and work effectively within a team.
- Fluency in English.
Nice-to-haves
- Prior experience working with Net Promoter Score (NPS) programs.
Benefits
- Hybrid work arrangement.
- Dedicated learning budget.
- Opportunities for professional development and career growth.
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