Demand Generation Manager at WillowTree

At WillowTree, a TELUS Digital Company, we partner with the world’s most influential brands to solve their most complex digital challenges. Whether we are launching new products, scaling personalized marketing, or leveraging data and AI to transform business operations, our work is defined by a multidisciplinary approach. We believe that great digital experiences are a team sport, which is why we have integrated strategy, engineering, design, and marketing into our core DNA from the very beginning. We are looking for passionate individuals to join us in building meaningful solutions that drive real growth for our clients.

The role

We are seeking a Demand Generation Manager to join our team on a full-time, hybrid basis. This is a management-level position that requires a strategic mindset and a proactive approach to execution. You will be based out of our Charlottesville, VA or Boston, MA offices, where you will collaborate closely with our business development and delivery teams to foster our culture of innovation and teamwork.

Core responsibilities

• Design and execute comprehensive demand-generation campaigns that nurture relationships with key prospects and maintain a consistent market presence for our services.
• Partner with the VP of Demand Generation to manage cross-functional stakeholders and drive the development of thought leadership content that articulates our unique point of view.
• Bridge the gap between marketing and sales by developing new outreach plays and educating our business development team on our latest service offerings and market trends.

Skills and experience

To succeed in this role, you should possess a blend of creative strategy and technical execution. We are looking for the following qualifications:

• Exceptional project management skills with the ability to handle multiple priorities simultaneously.
• Strong communication skills, including the ability to write persuasively for various audiences.
• Robust analytical and problem-solving capabilities to turn data into actionable insights.
• Proficiency in Salesforce, specifically regarding campaign creation, performance tracking, and reporting.
• A solid understanding of our industry or experience within our core service lines and verticals.

Compensation and benefits

The salary range for this position is $140,000 to $160,000 USD. In addition to competitive pay, we provide a comprehensive benefits package designed to support your well-being and professional growth:

• Comprehensive medical, dental, and vision insurance.
• Life and disability insurance.
• 401k matching.
• Flexible paid time off and company holidays.
• Employee assistance program.
• Hybrid work environment with flexible hours.

How to apply

If you are a strategic thinker who is excited about driving growth and connecting with target audiences, we would love to hear from you. Please submit your application to be considered for this role, and we look forward to learning more about your background and how you can contribute to our mission at WillowTree.