Demand Generation Manager at Banyan Infrastructure Corporation

Banyan Infrastructure is dedicated to unlocking the capital necessary to finance the global transition toward renewable energy. As a growing fintech company, we provide sophisticated software solutions that allow financial institutions to invest efficiently in sustainable projects while meeting their net-zero goals. We are currently looking for a Demand Generation Manager to join our team and help us scale our impact. If you are passionate about technology and climate solutions, we invite you to help us shape the future of green finance.

Key outcomes

• Design and execute comprehensive outbound marketing programs, with a specific focus on Account-Based Marketing to engage key enterprise accounts.
• Collaborate with our sales team to identify strategic target accounts and refine lead scoring models for a seamless opportunity handoff process.
• Manage multi-channel campaigns across email, LinkedIn, and personalized outreach to generate high-quality Sales Qualified Opportunities.
• Lead and mentor our Business Development Representative team to ensure effective execution of demand generation strategies.
• Analyze campaign performance metrics to optimize return on investment and report findings to leadership.
• Maintain and improve our marketing technology stack, including Salesforce and HubSpot, to track and enhance outreach efforts.
• Ensure cross-functional alignment by working closely with our product and marketing teams to maintain consistent messaging.

Requirements

• At least 8 years of experience in B2B demand generation, specifically within outbound marketing and Account-Based Marketing.
• Proven ability to manage multi-channel sequences and personalized outreach using modern sales engagement platforms.
• Strong analytical skills with a data-driven approach to campaign management and optimization.
• Exceptional communication skills, with the ability to craft compelling narratives for executive-level audiences.
• Proficiency in CRM systems like Salesforce and marketing automation tools like HubSpot.
• Strong project management capabilities and the ability to thrive in a fast-paced, high-growth environment.
• Commitment to a hybrid work schedule, with a preference for candidates based in the San Francisco Bay Area who can work from our office four days per week.
• Current authorization to work in the United States, as we are unable to provide H1B visa sponsorship for this position.

Preferred qualifications

• Prior experience marketing SaaS or software solutions.
• Background or domain expertise in fintech, climate tech, or the renewable energy sector.

Compensation

The base salary for this position ranges from $101,000 to $170,000, in addition to equity. We provide a comprehensive benefits package that includes a 401k plan with a 6% match, commuter benefits, a flexible time off policy, and professional development opportunities. We also support our team's well-being through health benefits and various office perks.

How to apply

If you are excited about our mission and believe you would be a great fit for our team, please submit your application. We value diverse perspectives and encourage you to apply even if you do not meet every single requirement listed above. We look forward to reviewing your background.