Demand Generation Manager at Coast

Coast is on a mission to modernize the trillion-dollar U.S. B2B card payments infrastructure. We are transforming how commercial fleets and drivers manage their expenses by replacing outdated technology with a cutting-edge, transparent spend management platform. With $125 million in funding from top-tier investors like Accel and Insight Partners, we are scaling rapidly and looking for a creative, data-driven Demand Generation Manager to help us reach the millions of commercial vehicles across the country.

Role at a glance

This is a full-time, mid-level position based on-site in the United States. As our first dedicated hire in this function, you will play a pivotal role on our lean marketing team, driving growth across both self-service and sales-led channels while building the foundation for our future demand generation efforts.

Your impact

• Take ownership of our demand generation strategy by scaling existing channels and launching new experiments to drive consistent growth.
• Craft compelling campaign messaging, design briefs, and ad copy while collaborating with internal teams and external partners to execute high-impact programs.
• Analyze performance data across the entire funnel to optimize our nurture programs, paid social efforts, and account-based marketing initiatives.

What you'll need

We are looking for a scrappy, motivated professional who is comfortable working in a fast-paced, VC-backed startup environment. You should have at least 5 years of professional experience, including 2 years specifically in B2B marketing. Success in this role requires a blend of creative execution and analytical rigor.

• Proven expertise in media buying, digital channel optimization, and managing complex marketing funnels.
• Technical proficiency with HubSpot for marketing automation and Salesforce for reporting and lead tracking.
• Strong project management skills, with the ability to work independently while also sourcing and managing agencies or contractors.
• A deep understanding of how to interpret data to drive actionable changes and improve campaign results.
• Excellent written communication skills and a willingness to get hands-on with design tools like Figma.

Perks and compensation

We offer a competitive total compensation package designed to reward your contributions and growth within the company.

• Annual salary range: $120,000 - $150,000.
• Meaningful equity compensation with significant upside potential.
• A signing bonus to welcome you to the team.
• Comprehensive medical, dental, and vision insurance.
• Unlimited vacation policy to support your well-being.
• A home office budget of $400 to help you set up your workspace.
• Flexibility for remote work options.