Demand Generation Manager
On-site
Full Time
#Marketing
#Demand Generation
#Email Marketing
#CRM
#Program Management
#Analytics
At Solsten, we provide brands with the world's most expansive platform for actionable consumer insights. By leveraging our unique psychological assessment, we help companies like Sony, Epic Games, and Peloton move beyond past behaviors to predict future resonance. We represent the voices of 3.4 billion people globally, and we are looking for a talented individual to help us continue our rapid growth.
About the Role
We are seeking a Demand Generation Manager to join our team in a full-time capacity. In this role, you will lead our efforts to drive interest and adoption across the entire marketing funnel. You will work in close partnership with our product and sales leaders to refine our narrative and execute high-impact campaigns that resonate with our target audience.
Key Responsibilities
- Design and execute comprehensive demand generation strategies that drive revenue and attract ideal customer profiles to our platform.
- Utilize data and analytics to track campaign performance, establish transparent KPIs, and continuously improve our marketing metrics.
- Collaborate across departments to align our messaging and expand our reach through both owned channels and new experimental testing.
Requirements
- At least 5 years of experience leading demand generation initiatives within B2B organizations.
- Deep expertise in managing email marketing, paid channels, and CRM systems.
- A strong analytical mindset with a proven ability to use data to guide program development and budget management.
- Exceptional program management skills and the ability to communicate effectively across sales, product, and marketing teams.
- A self-motivated approach with the willingness to take ownership of complex projects from start to finish.
Location
This is an on-site position based in Minneapolis, United States.
Compensation and Benefits
We are committed to supporting our employees' professional and personal well-being. As a member of our team, you will have access to the following benefits:
- Flexible working hours.
- Paid time off.
- Opportunities for professional development.
Solsten
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