Demand Generation Lead at Finch

At Finch, we are building a unified API to help innovators access the global employment ecosystem and connect employers worldwide. As a Series B company backed by prominent investors and industry leaders from organizations like Plaid, Brex, and Ramp, we are dedicated to solving complex problems with curiosity and precision. Our team values velocity, empathy, and diverse perspectives, and we prioritize security and privacy in everything we do. We are currently looking for a Demand Generation Lead to join our marketing team in a hybrid capacity within the United States.

Key outcomes

• Own our demand generation strategy by managing inbound efforts and accelerating outbound growth through paid advertising, marketing automation, and experimental offline channels.
• Scale our account based marketing pilot into a targeted engine that effectively converts our ideal customer profile in collaboration with sales and revenue operations.
• Manage and optimize our HubSpot instance while leveraging Salesforce to drive operational efficiency and lead nurturing.
• Direct our paid growth channels by setting strategy, launching campaigns, and mapping activity to the sales funnel to improve cycle efficiency.
• Collaborate with our paid advertising agency and design contractors to execute a systematic testing roadmap.
• Analyze multi-channel performance across SEM, webinars, video, and email to provide actionable insights that maximize company growth.
• Utilize Google Analytics, Google Tag Manager, Google Ads, and Google Search Console to drive conversion rate optimization and SEO success.
• Oversee marketing budgets and forecasts, ensuring all initiatives are optimized for bottom-line impact.

Requirements

• At least 5 years of experience in B2B demand generation, growth marketing, or marketing operations.
• A minimum of 2 years managing paid programs, including experience working with design teams and external agencies.
• Strong analytical skills with the ability to assess how paid, owned, and automated channels integrate to drive revenue.
• Proven expertise in marketing automation operations, specifically within HubSpot.
• Proficiency in Salesforce and Google marketing tools, including Google Analytics and Google Ads.
• Excellent communication skills and the ability to lead cross-functional projects from inception to completion.
• Fluency in English.

Compensation

This role offers the benefit of a hybrid work environment, requiring two days per week in our San Francisco or New York City offices.

How to apply

We encourage you to apply even if your background does not perfectly align with every requirement listed, as we value unique career paths and potential. Please submit your application to be considered for this position. We look forward to reviewing your experience and discussing how you can contribute to our mission.