Demand Generation Lead at Xentral

Commerce is shifting rapidly, and at Xentral, we are right at the heart of that transformation. We build the ERP foundation that allows B2B and e-commerce companies to automate their complex processes, cut down on manual busywork, and scale without the typical growing pains. Backed by major investors like Sequoia Capital and Visionaries Club, we are on a mission to define a new category of SaaS software that makes business operations simple and accessible. We are a remote-first team spread across Europe, united by a culture that values the unique skills and perspectives you bring to the table.

The opportunity

As our Demand Generation Lead, you will take full ownership of the strategy and execution that turns market interest into qualified demand. This is a high-impact, senior role where you will manage a seven-figure advertising budget and work directly with our leadership team. You will lead a talented group of specialists and serve as the architect of our growth, ensuring that our marketing efforts translate into measurable revenue. If you are a data-driven strategist who loves to experiment and wants to see your work make a tangible impact on the business, you will find a home here.

A day in the life

• You will oversee the entire lifecycle of our campaigns across paid channels like Google, Meta, and LinkedIn, moving from high-level strategy to hands-on optimization.
• You will lead and mentor a team of four specialists focused on content, events, geo-targeting, and marketing automation to help them grow their professional capabilities.
• You will analyze performance data to identify new growth opportunities, reporting your findings to senior management and refining our approach to ensure we are actively creating demand rather than just capturing it.

Who you are

You are a seasoned marketing professional with at least 7 years of experience in B2B demand generation, ideally within the SaaS sector. You have a proven track record of scaling operations in fast-paced environments and know exactly how to balance strategic planning with tactical execution. You possess deep technical expertise in performance marketing tools, including Google Ads and LinkedIn Campaign Manager. Because we operate as an international team with a strong focus on the DACH region, you are fluent in both German and English. Most importantly, you are a collaborative leader who enjoys working across departments like sales and revenue operations to improve conversion rates and strengthen the entire customer journey.

Why you'll love it here

We believe in supporting you both inside and outside of the office. You will have the freedom to work remotely or from one of our hubs, with flexible hours that respect your personal life. We provide a generous benefits package that includes:

• Paid time off to ensure you have time to recharge.
• A dedicated learning budget to support your professional development and career growth.
• A mental wellness budget, including access to 24/7 counseling and therapy placement services.
• A home office budget to ensure you have the right equipment to do your best work.