Demand Generation Lead at Risk Ledger

This role;

Reporting into the Head of Marketing, this role will take full ownership of all demand generation and funnel optimisation efforts. You will be responsible for ensuring predictable pipeline growth across the multiple regions by building and executing high performing, ABM campaigns across our digital channels.

You’ll also standardise processes and improve lead management so the team, and other teams, can scale effectively. In doing so, you’ll partner closely with Sales, SDRs and Customer Success to help deliver revenue goals.

You’ll also lead the charge in turning engagement into genuine sales readiness. This includes oversight of our website, landing pages and key digital channels like review sites that help shape our online presence. You'll track performance across all demand generation touch-points, bringing the data that helps us sharpen our messaging and maximise results.

This is a critical area of capability. Risk Ledger has a strong foundation: product-market fit, brand equity, and a loyal community of advocates. We’re looking for someone who can take what’s working and scale it—quickly and confidently.

In this role, you will;

• Own Risk Ledger’s demand generation strategy and execution for new business and expansion, with clear accountability for pipeline and revenue targets across UKI, Nordics and US markets.
• Lead as the senior campaign owner across the business, partnering cross-functionally with Sales, Customer Success, and Marketing to run focused, insight-driven campaigns that engage and convert our ICP accounts.
• Scale our demand generation motion in collaboration with sales and marketing leadership, bringing fresh ideas and data-driven thinking to reach hard-to-engage organisations.
• Drive our performance marketing efforts – owning paid media strategy (LinkedIn, Google, Bing) and delivering consistent inbound demo requests with strong CPL and ROI.
• Deliver clear and actionable reporting on campaign performance and demand generation ROI, helping marketing and sales teams make informed, confident decisions.
• Lead and mentor a small demand generation team in the UK, fostering development and ensuring high performance.
• Advise on pipeline-generation strategy – guiding the Head of Marketing on where to invest for the biggest revenue impact while mentoring more junior team members.

You will have;

• 5+ years’ commercial experience in B2B SaaS Demand Generation, ideally mid-market to enterprise covering UKI, Nordics and US markets.
• A track record of delivering pipeline growth and improving conversion at scale
• Deep knowledge of paid media channels and platforms. Across SEO, Search, Paid Social, Retargeting and Direct mail.
• Clear and confident communication skills — not just within the Marketing team but to the wider GTM function.
• A commercial mindset; you own the funnel and know how to move buyers through it.
• Data skills and be highly analytical. You can not only report numbers, but you have a depth of understanding on how they inform your decisions.
• Experience working in a startup or scale-up environment!

You might also have;

• Experience working in the cybersecurity field!
• Worked closely with SDRs.

The perks

• 💰Competitive base salary
• 📈Generous EMI equity package
• 👌3% employer match on pension
• ✈️25 days annual leave + bank holidays
• 🏖Additional 30 days of unpaid leave per year to use as you wish
• 🎆Ad-hoc companywide time off - last year we gave everyone 'rest leave' in August and over the festive period
• 🏥Private healthcare with AXA Insurance - including enhanced mental wellbeing coverage
• 🏠Hybrid working policy, typically 2-3 days in the office
• 👶Enhanced family (parental) leave - gender-neutral policy, 12 weeks paid leave
• 👪5 days Caretaker's leave
• 😷Enhanced occupational sick pay
• 💻£500 WFH budget
• 📚All the learning resources and books you want to aid in your personal development
• 🎉 Regular socials to unwind and have some fun