Demand Generation Expert
140k - 165k USD
Remote
Full Time
#Marketing
#SaaS
#Digital Marketing
#B2B SaaS
#Google Ads
#LinkedIn Ads
#Marketing Automation
#CRM Systems
At WorkOS, we provide developers with the essential tools and services needed to implement authentication, identity, and authorization features, ensuring their applications are enterprise-ready. We operate as a fully distributed team across North American time zones, supported by our recent 80 million dollar Series B funding. Our platform is trusted by hundreds of high-growth SaaS companies, including industry leaders like Webflow, Vercel, Plaid, Loom, and Drata. We are currently seeking a Senior Demand Generation Expert to join our marketing team and help scale our product-led growth strategy.
Key outcomes
- Design and implement comprehensive demand generation and digital marketing strategies across paid media, email, SEO, and social channels.
- Manage and optimize advertising platforms, specifically Google Ads and LinkedIn Ads, to effectively drive our sales pipeline.
- Oversee the entire top-of-funnel process, including lead generation, nurture campaigns, and conversion optimization through landing pages and email sequences.
- Discover and pursue new audience segments and sponsorship opportunities, such as podcasts and newsletters, to support our product launches and events.
- Utilize data analytics to monitor and report on key metrics like lead volume, conversion rates, customer acquisition costs, and overall return on investment.
Requirements
- Extensive background in B2B SaaS demand generation and digital marketing.
- Demonstrated success in executing marketing campaigns tailored to software engineering audiences.
- Proven ability to build, monitor, and refine high-performing Google Ads and LinkedIn Ads campaigns.
- Hands-on experience managing marketing automation tools and CRM systems like Hubspot and Salesforce.
- A history of effective collaboration with sales teams to refine both inbound and outbound strategies.
- Experience working within a product-led growth model to increase product adoption and usage.
- A data-driven mindset for shaping marketing programs and managing budget allocations.
Compensation
The annual base salary for this position is between $140,000 and $165,000. In addition to base pay, we provide a comprehensive benefits package that includes:
- Substantial equity compensation.
- Medical, dental, and vision insurance for you and your family.
- 401k matching.
- Paid time off, paid holidays, and unlimited sick leave.
- Maternity and paternity leave.
- Wellness and fitness programs.
- Full flexibility through remote work.
How to apply
If you are passionate about driving growth in the SaaS space and want to help us build the future of developer tools, we invite you to submit your application. We look forward to reviewing your experience and discussing how you can contribute to our team.
