Demand Generation Director at AssetWatch, Inc.

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders, united by a common goal – To build the future of predictive maintenance. As we enter the next phase of company growth, we are seeking dynamic people to help lead the journey. 

 

The Demand Generation Director will own and execute our demand generation and account-based marketing strategic roadmap to drive customer acquisition, logo expansion, and revenue growth. We’re looking for someone with a blended mix of creativity and analytical skills who can bring both together to propel our growth marketing strategy forward. This role requires a data-driven, results-oriented individual who can lead a high-performing team and work collaboratively with cross-functional teams to achieve business objectives. This is a very hands-on role, both developing demand and ABM strategies while also creating, executing, and reporting on campaign tactics. 

 

What You’ll Do: 

Reporting to the VP of Marketing, we’re looking for an experienced leader who has a demonstratable track record of driving revenue from marketing initiatives for startup SaaS companies.   

Pipeline: You will grow and own top of funnel marketing metrics for acquiring new logos and expanding within existing customer logos, ensuring revenue conversion.  

Demand Generation: Drive demand generation efforts across various channels, including digital advertising, email marketing, content marketing, SEO/SEM, social media, and more. 

Account-Based Marketing: Accelerate new logo acquisition and facility expansion with personalized marketing content and campaigns, collaborating with sales to engage and close key accounts. 

Campaign Management: Directly shape and optimize multi-channel campaigns aligned to key audiences at different stages of the funnel. 

Budget Management: Develop and manage the demand marketing budget and metrics, allocating resources efficiently to achieve maximum results. 

Customer-Obsessed: Invest in continuously learning about the customer, market, competition, and how our offerings solve their challenges over time. 

Cross-functional Collaboration: Partner with and support sales leadership on sales-led activities, helping to increase conversion rates where possible. Partner with the BDR team to provide campaign enablement to generate and nurture leads. 

 

Who You Are: 

• Minimum of 6-8 years of experience in growth marketing/ demand generation, with a proven track record of driving significant revenue growth. 

• Minimum 2-3 years in a leadership position, such as managing teams or spearheading strategic initiatives.  

• Ideal experience would include SaaS offerings targeted to manufacturing/industrial prospects. 

• Roll-up your sleeves mentality – willing to do what it takes to drive metrics. 

• Strong team management skills. 

• Proficiency in marketing automation tools, account-based marketing software, CRM, analytics platforms, and data analysis. 

• Excellent written and verbal communication skills. 

• Highly organized, with strong project management abilities. 

• Results-driven mindset with a passion for achieving measurable outcomes. 

What We Offer:
AssetWatch is a remote-first, rapidly growing startup providing a game changing condition monitoring platform and mobile experience in the industrial manufacturing space.

• Competitive compensation package including equity options
• Flexible work schedule
• Full benefits and 401(k) match
• Opportunity to make a real impact every day
• Opportunity to grow as a leader and build a team
• Unlimited PTO

We have a distributed team that works remotely across locations in the United States and Canada. We are open to candidates from most states as long we all can closely collaborate within core working hours.

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