Demand Generation Director at AssetWatch, Inc.

At AssetWatch, we are dedicated to transforming the manufacturing industry by ensuring maximum uptime through our advanced condition monitoring platform. Our team is composed of world-class engineers and business leaders who share a singular vision: to define the future of predictive maintenance. As we enter an exciting new chapter of expansion, we are looking for passionate, talented individuals to join us in shaping this journey and providing the best possible care for the assets our customers rely on every day.

About the Role

We are searching for a Demand Generation Director to join our team on a full-time basis. In this role, you will be responsible for owning and executing our strategic roadmap for demand generation and account-based marketing. You will play a pivotal part in driving customer acquisition, expanding our footprint within existing accounts, and fueling overall revenue growth. This is a hands-on position that requires a unique blend of creative vision and analytical rigor, as you will be expected to both design high-level strategies and dive into the tactical execution and reporting of our campaigns.

Key Responsibilities

• Own the top-of-funnel marketing metrics to ensure consistent growth in new logo acquisition and expansion within our current customer base.
• Lead our multi-channel demand generation efforts, including SEO, SEM, content marketing, email campaigns, and digital advertising.
• Collaborate closely with our sales and BDR teams to develop personalized account-based marketing strategies that engage key accounts and improve overall conversion rates.

Requirements

• At least 6 to 8 years of professional experience in growth marketing or demand generation with a documented history of driving revenue.
• A minimum of 2 to 3 years of leadership experience, specifically in managing teams or leading major strategic initiatives.
• Prior experience working with SaaS products, ideally within the manufacturing or industrial sectors.
• A hands-on, results-oriented mindset with the ability to manage budgets, analyze data, and optimize performance across marketing automation and CRM platforms.
• Strong project management skills and the ability to communicate effectively across diverse cross-functional teams.

Location

This position is remote and open to candidates located anywhere, provided you can collaborate effectively with our team during core working hours.

Compensation and Benefits

We believe in rewarding our team for the impact they make. Our benefits package includes:

• Equity compensation options.
• A flexible work schedule to support your work-life balance.
• Comprehensive 401k plans.
• Unlimited vacation time.