Demand Generation Coordinator
73k - 88k USD
Remote
Contractor
#Marketing
#Salesforce
#Marketo
#Data Analytics
#Pivot Tables
#Affiliate
#Lead
#Content Management
#B2B
#B2C
At Ooma, we are dedicated to helping people connect in smarter ways. We build powerful, cloud-based communication experiences that bring individuals together, whether they are at work or at home. Our solutions allow small business owners to manage their operations from anywhere while staying connected to their customers. For larger enterprises, we offer customized unified communications that address specific needs. We are also proud to provide the top-rated VoIP phone service for home use, along with innovative smart home security solutions that offer our customers true peace of mind. We believe that advanced technology should be accessible to everyone, which is why we keep our products and services priced competitively.
What you'll be doing
- You will track and analyze performance metrics, using tools like Salesforce and Marketo to measure how our demand generation efforts impact the sales pipeline.
- You will oversee B2B and B2C programs by monitoring funnel data, such as MQL and SQL metrics, to help guide our strategic decisions and lead nurturing efforts.
- You will manage Affiliate and Pay Per Lead programs, which includes finding new publishers, negotiating contracts, managing budgets, and collaborating with our content teams to optimize landing pages.
What you'll bring
- You possess 1 to 3 years of experience in marketing, with a focus on demand generation.
- You hold a Bachelor’s degree in Marketing or a related field.
- You are highly proficient in Excel, specifically with pivot tables and Vlookups, and you are comfortable reporting on data across various timeframes.
- You have a strong grasp of data analytics and a mindset geared toward testing, learning, and monitoring KPIs.
- You have a fundamental understanding of how to market to small and medium-sized businesses.
- You are fluent in English.
- Experience with Salesforce is considered a significant advantage.
What you'll get
The base salary range for this position is 73000 USD to 88000 USD. In addition to your compensation, you will enjoy the following benefit:
- Remote work flexibility.
