Demand Generation Associate at Mabl

At mabl, we are on a mission to empower software teams with an AI-powered low-code test automation platform. We streamline testing across web, mobile, API, accessibility, and performance, helping everyone from fast-growing startups to global enterprises integrate testing into their development pipelines. Our culture is built on drive, authenticity, support, and insight, and we are proud to be recognized as the number one AI-powered testing platform in the world. As we continue to scale, we are looking for passionate individuals to join our team of innovators and community builders.

The role

We are seeking a Demand Generation Associate to join our team on a full-time basis. This is a junior-level position perfect for someone looking to grow their career in B2B SaaS marketing. You will play a vital role in our demand generation engine, helping us build awareness and interest in our platform. This position is based in the United States and follows a hybrid work model, requiring you to be in our Boston office at least two days per week.

Core responsibilities

• Execute a variety of marketing programs, including webinars, tradeshows, and advertising, to drive new pipeline growth.
• Collaborate with Revenue Operations to track program performance, analyze data, and share actionable insights across the team.
• Support conversion optimization efforts by initiating A/B tests and experimenting with new marketing tactics.

Skills and experience

• At least one year of hands-on experience in a demand generation or field marketing role, ideally within the B2B SaaS industry.
• Strong project management abilities with a sharp eye for detail and the capacity to handle multiple deadlines simultaneously.
• Proficiency with marketing tools such as Salesforce and Marketo.
• Exceptional written and verbal communication skills, with a talent for crafting content for emails and landing pages.
• A data-driven mindset and the ability to translate analytics into campaign improvements.
• A collaborative spirit and a willingness to travel to support in-person events and tradeshows.

Compensation and benefits

We are committed to supporting our employees through a variety of perks and benefits. This role includes:

• A flexible hybrid work model.
• Comprehensive health benefits and generous parental leave.
• Access to employee wellness and collaboration programs.
• Participation in our internal recognition programs, such as mabl Kudos and the annual Founders Award.
• Opportunities to engage with our Diversity, Equity, and Inclusion committee initiatives.

How to apply

If you are a curious, growth-minded professional who is excited to help us transform the testing space, we would love to hear from you. Please submit your application to join our team and help us continue our mission of empowering software developers everywhere.