Customer Segmentation Strategy Manager at Rover

We are looking for a Customer Segmentation Strategy Manager to join our team in a full-time, hybrid capacity. At Rover, our mission is to make the unconditional love of a pet accessible to everyone. Since our founding in 2011, we have built a global platform that connects pet parents with trusted sitters and walkers. We are a fast-growing, agile company headquartered in Seattle, and we take pride in being recognized as one of the best places to work. If you are passionate about data-driven marketing and want to help us grow our community, we would love to have you on our team.

Responsibilities

• Design and execute our customer and audience segmentation strategy to ensure our communications reach the right people across all geographies.
• Collaborate with cross-functional partners in finance, analytics, and marketing to align our segmentation efforts with overall investment goals.
• Build and manage a framework for integrating third-party data, working closely with our infrastructure teams to validate its impact on conversion rates.

Requirements

• At least 5 years of professional experience in customer and audience segmentation, ideally within consumer brands or marketplaces.
• Strong analytical skills, including proficiency in Excel and experience with at least one data visualization tool, with SQL capabilities considered a significant plus.
• A bachelor’s degree in Marketing or a STEM field, though we are happy to consider relevant professional experience as an equivalent.
• Proven ability to manage projects effectively and influence stakeholders to drive marketing campaign improvements.

What we offer

The salary range for this position in the greater Seattle area is $118,476 to $152,686. Beyond your base pay, we provide a long-term incentive plan that includes a company performance-based cash payout.

Our benefits package is designed to support you and your furry friends:

• Comprehensive medical, dental, and vision insurance.
• 401k retirement plan and commuter benefits.
• Flexible hours and paid time off.
• Stock options.
• A pet-friendly office environment where you can bring your dog to work, plus a $1,000 benefit toward adopting your first dog.
• Access to stocked kitchens, semi-monthly catered lunches, and regular team-building activities.