Rover

Customer Segmentation Strategy Manager

United States

118k - 153k USD

Hybrid

Full Time

#Marketing

#Data Visualization

#Excel

#SQL

#Project Management

#Marketing Campaigns

Rover is looking for a Customer Segmentation Strategy Manager

Full Time Senior Hybrid United States Marketing Data Visualization Excel SQL Project Management Marketing Campaigns English 401k Commuter benefits Dental insurance Flexible hours Hybrid work Medical insurance Paid time off Stock options Vision insurance

We are looking for a Customer Segmentation Strategy Manager to join our team in a full-time, hybrid capacity. At Rover, our mission is to make the unconditional love of a pet accessible to everyone. Since our founding in 2011, we have built a global platform that connects pet parents with trusted sitters and walkers. We are a fast-growing, agile company headquartered in Seattle, and we take pride in being recognized as one of the best places to work. If you are passionate about data-driven marketing and want to help us grow our community, we would love to have you on our team.

Responsibilities

Design and execute our customer and audience segmentation strategy to ensure our communications reach the right people across all geographies.
Collaborate with cross-functional partners in finance, analytics, and marketing to align our segmentation efforts with overall investment goals.
Build and manage a framework for integrating third-party data, working closely with our infrastructure teams to validate its impact on conversion rates.

Requirements

At least 5 years of professional experience in customer and audience segmentation, ideally within consumer brands or marketplaces.
Strong analytical skills, including proficiency in Excel and experience with at least one data visualization tool, with SQL capabilities considered a significant plus.
A bachelor’s degree in Marketing or a STEM field, though we are happy to consider relevant professional experience as an equivalent.
Proven ability to manage projects effectively and influence stakeholders to drive marketing campaign improvements.

What we offer

The salary range for this position in the greater Seattle area is $118,476 to $152,686. Beyond your base pay, we provide a long-term incentive plan that includes a company performance-based cash payout.

Our benefits package is designed to support you and your furry friends:

Comprehensive medical, dental, and vision insurance.
401k retirement plan and commuter benefits.
Flexible hours and paid time off.
Stock options.
A pet-friendly office environment where you can bring your dog to work, plus a $1,000 benefit toward adopting your first dog.
Access to stocked kitchens, semi-monthly catered lunches, and regular team-building activities.

Rover

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Rover

Customer and Audience Segmentation Strategist

United States

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Customer Segmentation Strategy Manager at Rover