Customer Retention Marketer
On-site
Full Time
#Marketing
#Email Marketing
#Web Analytics
#Segmentation
#Data
#HTML CSS
#Excel
#Customer Data Platforms
#Personalization
#Marketing Operations
We are The Baltimore Banner, a nonprofit newsroom on a mission to reimagine the future of local journalism. By covering everything from local government to the arts, we strive to tell the stories that matter to our neighbors and hold our institutions accountable. We are currently looking for a passionate professional to help us build a sustainable, vibrant, and informed community, and we would love for you to be a part of our growing team in the Baltimore area.
What is this role?
We are seeking a Customer Retention Marketer to join us on a full-time, on-site basis. This is a mid-level position reporting to our Senior Manager. You will be at the heart of our efforts to grow and engage our digital subscribers, using your strategic mindset to maximize the value of our relationships with our readers.
What will you do?
- Develop and execute innovative marketing programs that improve customer engagement and retention across multiple channels, including email and personalized on-site experiences.
- Manage our outsourced customer care operations to ensure our service standards and compliance policies are consistently met.
- Oversee our institutional sales programs, which includes handling RFP communications, managing contracts, and setting up campaigns for group sales and renewals.
What makes you a great fit?
To succeed in this role, you should have a bachelor's degree and 3 to 5 years of experience in marketing, ideally within a B2C or subscription-based environment. We are looking for someone who is data-driven and comfortable synthesizing insights to guide our leadership team. You should be highly proficient in Excel and possess strong skills in segmentation, email marketing, and web analytics. While not required, familiarity with HTML and CSS is considered a plus. Above all, you should be an ethical communicator who enjoys collaborating across teams to create seamless customer experiences.
What's in it for you?
Joining our team means becoming part of a mission-driven organization that values your professional growth and well-being. We offer a comprehensive benefits package to support you and your family, including:
- Medical, dental, and vision insurance.
- A 401k retirement plan.
- Commuter benefits to assist with your travel.
- Access to an employee assistance program.
