Crumbl

Customer Retention Manager

United States

On-site

Full Time

#Marketing

#Customer Retention

#Email Marketing

#Email

#SMS

#Push Notifications

#Testing

#Campaign Management

#Copywriting

#Segmentation

#CDP

#Retargeting

#Data Analysis

Crumbl is looking for a Customer Retention Manager

Full Time Mid-Level On-site United States Marketing Customer Retention Email Marketing Email SMS Push Notifications Testing Campaign Management Copywriting Segmentation CDP Retargeting Data Analysis English Medical insurance Dental insurance

The Customer Retention Manager is responsible for implementing, managing, and executing customer retention tactics including email, push, and SMS sends to advance the organization’s goals and objectives. Assists the Director of Lifecycle Marketing in improving customer retention and brand loyalty through various initiatives.

This position is based in our corporate HQ in Lindon UT and is not available to be done remotely.

Duties & Responsibilities

Owns and manages a strategic campaign calendar for email, SMS, and push notification sends, prioritizing projects that drive repeat purchases for existing customers

Maps out, analyzes, and optimizes customer journeys in our CDP tool using audience segmentation and strategic insights

Writes compelling and on-brand copy for emails, SMS, and push notifications

Optimizes email, SMS, and push notifications sends through A/B testing

Collaborates with graphic designers to deliver high-quality creative assets across email, SMS, and push platforms that drive conversions

Manages day-to-day campaign execution

Works closely with Paid Media team to set up retargeting advertising campaigns that drive repeat purchases

Collaborates with other internal teams as needed to meet objectives

Reports on email, SMS, and push results, giving key insights and recommendations

Build customer segments that can be used for retargeting and personalized marketing campaigns

Monitors industry trends and best practices, implementing as needed

Qualifications

2 years of experience in email and SMS marketing, preferably in a high growth organization

Bachelor's degree in Marketing, Communications, or similar field highly preferred, but not required

Experience using customer data platform Braze highly preferred, but not required

Exceptional copywriting and organization skills

Ability to maintain attention to detail in a fast-paced environment

Self-starter—someone who takes initiative with a natural drive to get things done

Problem solver, able to stay focused and calm in the face of change

Knowledge of email & SMS marketing laws, regulations, and best practices

Experience in D2C and eCommerce preferred

Benefits & Perks

- Medical, dental, and vision benefits

- 15 days PTO/year

- 11 paid holidays

- Paid parental leave

- Personal phone bill reimbursement

- Gym reimbursement

- Corporate DoorDash® DashPass membership

- Regular company and team activities

- 401k with competitive matching contribution plan

- Excellent opportunities for career growth

- Work in a hyper-growth company

Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.

Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.

Crumbl’s 200+ unique cookie flavors rotate weekly and are served in our famous pink box!

Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

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Customer Retention Manager at Crumbl