Customer Marketing Specialist
Hybrid
Full Time
#Marketing
#Customer Retention
#Content Creation
#Webinars
#Social
#ABM
#HubSpot
#SEM
#WordPress
We are seeking a Senior Customer Marketing Specialist to join our team in a full-time hybrid capacity based in Canada. Our organization operates within the AECO sector, delivering specialized solutions that support professionals across architecture, engineering, construction, and ownership. We combine focused expertise with a collaborative culture that values both individual initiative and shared success. In this role you will report directly to our Senior Director of Marketing and play a central part in strengthening customer relationships while advancing retention, expansion, and upselling efforts.
Key outcomes
- Act as the primary connection between the marketing and account management teams to ensure strategies remain aligned and communication flows smoothly.
- Design and implement marketing initiatives that reduce churn, grow the customer base, and uncover opportunities for upselling.
- Produce targeted content for existing customers, including case studies, guest blog posts, and testimonial programs that highlight success and encourage advocacy.
- Plan and deliver webinars that educate and engage customers, building community and providing actionable insights.
- Partner with the broader marketing team on social listening and engagement activities that sustain strong customer relationships and address feedback promptly.
Requirements
- Demonstrated experience developing customer-focused content within marketing, account management, or similar functions, with measurable impact on churn reduction, expansion, and upselling.
- Solid grasp of account-based marketing principles and their application to customer retention strategies.
- Proven ability to craft clear, audience-specific written and verbal communications.
- HubSpot and SEM Rush Content Marketing Certification.
- Proficiency with WordPress.
- Bachelor’s degree in marketing, communications, business, or a related discipline.
- Working knowledge of GA4 analytics.
- Fluency in English.
Preferred qualifications
- Bilingual proficiency in addition to English.
- Direct experience within the AECO industry.
Compensation
We offer a competitive salary along with a comprehensive health insurance package. Additional benefits include hybrid work arrangements that support work-life balance and the option to collaborate from our office in Old Montreal when preferred.
How to apply
If this opportunity aligns with your experience and interests, we invite you to submit your resume and a brief cover letter that outlines your relevant background and motivation for joining our team.
