Customer Marketing Manager at Kong

Kong logo
Kong

Customer Marketing Manager

90k - 110k USD

Remote

Full Time

#Marketing

#Customer Advocacy

#Content Creation

#Project Management

#Communication Skills

#GTM

Kong is looking for a Customer Marketing Manager

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About the role:
C for “Customer Champions” is our first value for a reason. Our Customer Marketing function is dedicated to creating programs that engage our customers throughout their lifecycle, influencing adoption, retention, and expansion, as well as turning them into our best advocates. The Customer Marketing Manager role will report to our Director, Customer Marketing, and work closely to grow our existing programs to drive even more impact. This role will focus on customer advocacy activities, including creating customer content (case studies, video testimonials, etc), launching and managing our customer reference program, and driving online reviews, as well as customer communications, including creating and maintaining customer lifecycle campaigns. This role will require someone agile, who thrives in context switching and is excited by creating and owning programs. There will also be a customer-facing component to this role, so this individual must have strong communication skills (both written and verbal).

What you'll do:
  • Drive and expand our global customer content program, including the creation of case studies, video testimonials, customer webinars, and more.
  • Maintain customer proof points database, including regular updates and communication to sales and CX teams.
  • Assist in managing customer engagement and communication programs, including ongoing nurture campaigns, newsletters, and in-person/virtual events.
  • Launch and manage customer reference program, including success metrics around new business influence.
  • Maintain vendor relationships with customer review platforms and drive engagement to position Kong as the leading provider in our space.
  • Assist with customer-focused events, such as API Summit (our flagship event), customer roundtables, Customer Advisory Board meetings, etc.
  • Other customer marketing and advocacy activities as needed
  • And any additional tasks required by manager


  • Who you are:
  • 5+ years of marketing experience with 1-3 years of customer marketing experience (for a tech company or similar industry)
  • Have the desire and ability to learn a technical product and in 3-6 months be able to discuss with industry professionals
  • Strong communication skills with the ability to write compelling copy and communicate with executives
  • Strong project management skills, including the ability to manage multiple projects and come up with creative solutions to challenges
  • Experience with GTM platforms such as Marketo, Salesforce, Tableau, and Confluence
  • Have the ability to travel 2-5 times per year (potentially international)


  • Kong has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. Compensation varies depending on a wide array of factors, including but not limited to specific candidate location, role, skill set and level of experience. Certain roles are eligible for additional rewards including sales incentives depending on the terms of the applicable plan and role. Benefits may vary depending on location. US based employees are typically offered access to healthcare benefits, a 401(k) plan, short and long term disability benefits, basic life and AD&D insurance, among others. The typical base pay range for this role in the US is $90,000-110,000.
    About Kong: 
    Kong is THE cloud native API platform with the fastest, most adopted API gateway in the world (over 300m downloads!). As the innovation leader of cloud API technologies, Kong is on a mission to enable companies around the world to become "API-first" and securely accelerate AI adoption.  Kong helps organizations globally - from startups to Fortune 500 enterprises - unleash developer productivity, build securely and accelerate to market.
    83% of web traffic today is API calls!  APIs are the connective tissue of the cloud and the underlying technology that allows software to talk and interact with one another.  Therefore, we believe that APIs act as the nervous system of the cloud.  Our audacious mission is to build the nervous system that will safely and reliably connect all of humankind!
    For more information about Kong, please visit konghq.com or follow @thekonginc on Twitter. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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