Customer Marketing Manager at Culture Amp

We are Culture Amp, the world’s leading employee experience platform. Our technology helps more than 6,500 companies-including Canva, Asana, McDonald’s, and Nasdaq-turn employee data into better workplaces for 25 million people. We’re hiring a Customer Marketing Manager to strengthen customer relationships and expand revenue through targeted programs.

Responsibilities

• Design and run integrated campaigns that boost engagement, retention, and upsell opportunities across the post-sales lifecycle.
• Build and manage account-based marketing programs that align with sales priorities and regional goals.
• Track campaign performance, forecast pipeline impact, and report on metrics such as MQLs, opportunities, open rates, and engagement trends.
• Partner with Customer Success, Product Marketing, and Sales to coordinate lead hand-off and refine engagement strategies.
• Support product launches by collaborating with Sales, Regional Marketing, and Customer Education teams.
• Plan and deliver customer newsletters, webinars, product updates, and roundtables that drive adoption.
• Oversee webinar production from content creation through promotion and logistics.
• Contribute to onboarding and education initiatives that improve customer retention.

Must-haves

• 2–4 years of customer marketing, demand generation, or ABM experience in B2B SaaS or tech.
• Proven success running marketing programs that deliver measurable pipeline and revenue results.
• Strong grasp of campaign execution and customer-lifecycle marketing principles.
• Excellent written and verbal communication skills for crafting messages that resonate with large audiences.
• Hands-on experience with Salesforce, HubSpot, Looker, 6sense, Sendoso, and Asana.
• Fluency in English.

Nice-to-haves

• Degree in marketing or communications.
• Experience working across brand, content, regional marketing, sales, and revenue operations.
• Familiarity with multi-channel marketing and buyer-journey mapping.
• Comfort working independently across multiple time zones and handling shifting priorities.
• Analytical mindset that turns data into actionable campaign improvements.
• Digital-event experience, ideally with Splash Studio.

Benefits

Base salary range: $90,000–$100,000 USD. In addition to base pay, compensation includes equity and a comprehensive benefits package.

• Employee Share Options Program so you can share in company success.
• Monthly Camper Life Allowance to support life outside work.
• Quarterly company-wide wellbeing pauses and extended year-end breaks.
• Professional development programs, coaching, and dedicated learning budgets.
• Mental wellness budget and access to external wellbeing providers.
• Unlimited vacation plus 5 Social Impact Days each year.
• Medical insurance for you and your family (US & UK).
• MacBook and home-office setup budget.
• Hybrid schedule with up to one office day per week at our Chicago, San Francisco, New York, or Austin hubs.