Customer Marketing Manager
90k - 100k USD
Hybrid
Full Time
#Marketing
#Employee Experience
#SaaS
#Account Based Marketing
#Demand Generation
#Salesforce
#HubSpot
#Looker
#6Sense
#Sendoso
#Asana
#Campaign Execution
Join us on our mission to make a better world of work.
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
Please note, this position can be performed from any of our hubs (Chicago, San Francisco, NYC, ATX). This is a hybrid position that requires on site work in office up to 1 day per week. Remote applications will not be considered.
About the role:
The Customer Marketing Manager plays a critical role in driving customer engagement, adoption, retention, and revenue growth through integrated marketing and ABM (Account-Based Marketing) programs. Working cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales, you will have an understanding of customer data and ability to develop and execute strategic marketing plans to generate expansion opportunities.
What you'll do:
- Design and implement engaging, revenue-generating campaigns that increase engagement, drive retention, and uncover upsell opportunities throughout the post-sales customer lifecycle
- Support the strategy, development, execution, and management of customer ABM programs
- Track, forecast, and report on key marketing metrics, including MQLs, opportunities, and pipeline impact, while also analyzing key performance indicators such as open rates, click-through rates, and customer engagement trends
- Collaborate with cross-functional teams (Customer Success, Product Marketing, Sales) to align on customer engagement strategies and optimize lead follow-up from campaigns and events.
- Partner with key stakeholders (Sales, Regional Marketing, Product Marketing, Customer Education) to support product launches and drive broader marketing initiatives.
- Coordinate and support customer newsletters, product update sessions, webinars and roundtable discussions to drive adoption and communicate key updates
- Support customer onboarding, education, and adoption initiatives to drive engagement and retention
- Oversee the planning, production, and execution of digital webinars, ensuring seamless content development, design, logistics and promotional strategies
What you'll bring:
Culture Amp is seeking a detail-oriented and customer-obsessed marketer who is eager to learn and grow in the customer marketing space. You will be hands-on with campaigns, tools, and reporting to support initiatives that strengthen customer relationships and drive adoption.You’re excited to dive into data and craft innovative programs that help our customers see the value of our solutions. Your ability to harness customer insights and translate them into impactful marketing initiatives will help demonstrate the value of our solutions and strengthen customer relationships.
What you'll need:
The minimum qualifications for this role are…
- 2-4 years of experience in a Customer Marketing or growth and expansion focused role in demand generation or ABM marketing within B2B SaaS/tech
- Proven track record of running marketing programs with measurable success
- Understanding of marketing principles, campaign execution, and customer lifecycle strategies
- Experience building and executing marketing campaigns that drive pipeline and revenue
- Excellent written and verbal communication skills - ability to create clear, engaging messaging for large audiences
- Hands-on experience with martech and project management tools such as: Salesforce, Looker, HubSpot, 6sense, Sendoso, and Asana
Additionally, these preferred qualifications would indicate a particularly strong candidate…
- Marketing or Communications Degree
- Experience collaborating across brand, content, regional marketing, sales, and revenue operations
- Understanding of multi-channel marketing and buyer journey application
- Ability to work independently while partnering across multiple geographies
- Analytical skills, leveraging insights to improve campaign performance
- Comfortable navigating ambiguity and shifting priorities in a fast-paced environment
- Digital event experience, Splash Studio
For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission
The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
- Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
- Programs, coaching, and budgets to help you thrive personally and professionally
- Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
- Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
- Team budgets dedicated to team building activities and connection
- Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
- Extended year-end breaks: An extended refresh period at the end of year
- Excellent parental leave and in work support program available from day 1 of joining Culture Amp
- 5 Social Impact Days a year to make a positive impact on the community outside of work
- MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
- Medical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact [email protected].
Culture Amp
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Company Size
501-1000
Markets
