Customer Marketing Manager at Fleetworthy

At Fleetworthy, we are on a mission to simplify fleet safety, compliance, and toll management. Formed by the union of Bestpass, Fleetworthy, ExpressTruckTax, and Drivewyze, we provide a unified command center that helps organizations maximize efficiency and reduce risk. By supporting millions of drivers and vehicles with real-time insights and advanced technology, we are leading a new era in road safety. We believe in transparency, innovation, and a growth mindset, and we are looking for passionate individuals to join us as we help our customers go beyond compliant.

The role

We are seeking a Customer Marketing Manager to join our team in a full-time, hybrid capacity. This is a management-level position perfect for someone with at least five years of experience in customer marketing, ideally within a B2B SaaS environment. In this role, you will be the driving force behind strategies that boost revenue, improve customer retention, and increase overall satisfaction across our diverse product lines.

Core responsibilities

• Campaign Management: Design and execute omni-channel lifecycle campaigns that focus on product expansion, renewals, and maximizing customer satisfaction scores.
• Content Creation: Produce engaging marketing materials including emails, digital advertisements, case studies, webinars, and newsletters to keep our customers informed and connected.
• Customer Insights and Reporting: Analyze customer feedback and campaign data to identify trends, optimize performance, and demonstrate clear return on investment to leadership.

Skills and experience

To succeed in this role, you should be a curious, analytical, and collaborative professional who is comfortable working across multiple teams. We value individuals who can manage complex projects while maintaining a customer-centric focus.

• Professional Background: A minimum of 5 years of experience in customer marketing or a related field.
• Technical Proficiency: Strong working knowledge of tools such as Salesforce, Marketo, Gong, 6Sense, and GA4.
• Strategic Skills: Proven ability to develop cross-sell strategies and manage customer advocacy programs.
• Communication: Exceptional written and verbal communication skills with a talent for creating persuasive content.
• Industry Knowledge: Familiarity with SaaS business models and lifecycle management is required, while experience in the fleet industry is considered a significant plus.

Compensation and benefits

We offer a competitive annual salary range of $100,000 - $110,000 USD, plus a bonus. Our team members also enjoy the flexibility of a hybrid work environment.

How to apply

If you are ready to help us revolutionize road safety and want to work in a collaborative, transparent, and innovative environment, we would love to hear from you. Please submit your application to be considered for this opportunity to join our growing team.