Customer Marketing Manager
100k - 110k USD
Hybrid
Full Time
#Marketing
#Fleet Management
#SaaS
#Campaign Management
#Content Creation
#Salesforce
#Marketo
#Customer Insights
We Speak Safety and Efficiency:
In September of 2024, Bestpass, Fleetworthy, ExpressTruckTax and Drivewyze rebranded as Fleetworthy. This rebrand reflects our ongoing mission to simplify fleet safety, compliance, and toll management under one unified brand.
Fleetworthy is revolutionizing road safety and fleet management with a command center for safety, compliance, and efficiency. Our connected suite provides real-time insights and control, enabling customers to maximize efficiency, reduce risk, and save money.
With technology that unifies safety, compliance, toll management, weigh station bypass, and more, Fleetworthy empowers organizations to perform at their best. We simplify operations to ensure every vehicle and driver is not just compliant, but beyond compliant. Supporting millions of drivers and vehicles, Fleetworthy is leading a new era in road safety and fleet technology.
At Fleetworthy, you’re in the driver’s seat!
As Fleetworthy’s customer marketing manager, you will build and deliver customer marketing strategies and campaigns that drive revenue growth and adoption of our solution offerings, ensure customer satisfaction, improve retention, and prevent churn.
Working closely with the Senior Director of Demand Generation, your fellow marketers, customer success, sales, product, and marketing operations teams, you will build and execute targeted campaigns to Fleetworthy’s install base across multiple product lines. You’ll use your marketing campaign expertise to employ various tools, channels, content, and programs to drive positive customer experience and increase revenue growth.
Essential Duties and Responsibilities
- Campaign Management: Develop and deliver comprehensive, omni-channel customer lifecycle campaigns that drive product expansion, retention, renewals, and maximize NPS for the Fleetworthy customer base.
- Content Creation: Develop content for cross-sell campaigns including emails, digital ads, and Gong flows, newsletters, case studies, webinars, product releases, and other marketing materials to engage and inform customers.
- Customer Advocacy: Develop and maintain customer advocacy programs, including customer reference programs, online reviews, and testimonials plus support Customer Advisory Board initiatives.
- Customer Insights: Analyze customer data and feedback to identify trends, preferences, and opportunities for campaign performance improvement.
- Metrics and Reporting: Collaborate with the Marketing Ops team to develop KPIs then track and report on the effectiveness of customer marketing initiatives, using data to drive improvements and demonstrate ROI. Use analytics to evaluate and optimize campaign performance.
- Goals & Objectives: Contribute to meeting goals and objectives for Fleetworthy customer marketing programs, and clearly communicate performance to Senior Director, Demand Generation and broader team on a regular basis.
- Experimentation: Test new marketing channels and tactics for efficacy against performance KPIs.
Experience and Competencies
- Experience: Minimum of 5 years of experience in customer marketing or related role, preferably within a B2B SaaS environment.
- Skills: Strong understanding of customer marketing strategies including cross-sell across multiple brands; experience with Salesforce, Marketo, Monday.com, Pardot, Gong, 6Sense, and GA4.
- Customer-Centric: A passion for understanding and meeting customer needs, with a focus on enhancing the customer experience.
- Curiosity: A lifelong learner who continuously pushes the boundaries on their own personal knowledge and implements learnings in new and creative campaigns.
- Collaboration: Partner with the broader marketing team, customer success, product, and sales teams to align marketing efforts with customer needs and business objectives.
- Communication: Excellent written and verbal communication skills, with the ability to create persuasive and engaging content.
- Analytical Thinker: Proficiency in analyzing data to drive decision-making and optimize marketing strategies.
- Project Management: Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
- Industry Knowledge: Familiarity with SaaS business models and customer lifecycle management; fleet industry experience is a plus.
Compensation Range:
- $100,000 - $110,000 USD yearly + Bonus
What Drives Us to Work Every Day:
- We pride ourselves on making a difference, for our employees, clients, and their businesses.
- We accept team members for who they are and what they bring to the table.
- We are proud to build all our relationships based on transparency and trust.
- We are a team of energetic and curious individuals passionate about the work we do every day!
Our Core Values – We are 1TEAM
- People 1st - People 1st! We win as a team by collaborating, having each other’s backs, and bringing out the best in each other. We always treat others as they would like to be treated.
- Trust - We inspire trust by delivering on our promises, owning outcomes, being transparent in our communications, and acting with integrity.
- Every Trip Matters - Because every trip that our customers take is important to them, it's important to us. Whether it is a load being hauled across the country or a service vehicle traveling on a toll road, our customers count on us to deliver the right expertise, software, and data to make every trip safe, efficient, and productive.
- Always Innovating - We solve for the customer and focus on outcomes. We are nimble in our approach. When we fail, we fail fast and learn from it. We are here to disrupt, not to fit in.
- Mindset - We are committed to a growth mindset. Our efforts and attitudes are what determine our abilities. We embrace good criticism. We seek new challenges. We never stop learning.
About Bestpass: Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all sizes. Bestpass saves fleets time and money by consolidating payments and providing insight into cost per vehicle. Bestpass, founded in 2001, covers 100% of major toll roads across the U.S., supports more than 30,000 customers, and processes over $1.5 billion in toll transactions annually. Bestpass offers a range of toll coverage options for owner-operators, regional fleets, and national fleets, as well as customized solutions for specific needs.
About Fleetworthy Solutions: Fleetworthy Solutions, Inc. provides DOT safety and regulatory compliance services to commercial fleets that take them Beyond Compliant. Fleetworthy combines exceptional client service, advanced technologies, and more than 40 years of transportation industry expertise to make sure that drivers and assets are truly fleetworthy. The company helps private fleets, for-hire carriers and third-party logistics companies of all sizes surpass compliance of federal, state, and local regulations and streamline processes to reduce costs and mitigate risks.
Fleetworthy is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations
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