Customer Lifecycle Marketing Manager at Sendbird

At Sendbird, we are on a mission to build the world’s most powerful chat API, helping brands and developers foster meaningful digital connections through chat, voice, and video. As a rapidly growing unicorn startup backed by investors like Tiger Global and Softbank, we are looking for a creative, data-driven Customer Lifecycle Marketing Manager to help us scale our impact. If you are passionate about crafting user journeys that turn trial users into lifelong customers, we want to meet you.

Role at a glance

This is a Senior level, full-time position based in the United States. We operate on a hybrid model, balancing the benefits of remote flexibility with the power of in-person collaboration. You will be at the heart of our growth strategy, working across teams to refine how we communicate with our users at every stage of their experience.

Your impact

• Design and execute a comprehensive lifecycle marketing strategy to boost lead-to-MQL conversion, drive free trial-to-paid transitions, and deepen overall customer engagement.
• Build sophisticated automation workflows and data triggers to ensure every user receives the right message at the perfect moment.
• Collaborate closely with product and marketing teams to optimize in-product tooltips, onboarding flows, and email campaigns through rigorous testing of copy, visuals, and timing.

What you'll need

• At least 6 years of experience in B2B and B2C marketing, specifically within the SaaS or API-as-a-service space.
• A strong analytical mindset with technical expertise in Marketo and Salesforce.
• Exceptional communication skills and the ability to manage complex, cross-functional projects with ease.
• Fluency in English is required, and proficiency in Korean is considered a significant plus.
• A high level of emotional intelligence and an ownership mentality, with a focus on delivering measurable outcomes.

Perks and compensation

The salary range for this position is $140,000 - $175,000 USD. Beyond your base pay, we support your well-being and growth with a robust benefits package:

• Comprehensive medical, dental, and vision insurance.
• Financial security through 401k, life insurance, and disability insurance.
• Generous paid time off, including holidays, sick days, and dedicated time for volunteering and personal rejuvenation.
• A Be Your Best Self annual stipend of $3,500 to spend on professional development, fitness, or mental health resources.
• Flexible work hours and a collaborative hybrid office environment.