Customer Lifecycle Marketing Manager, GTM Campaigns at Gusto, Inc.

About the Role:

As a member of Gusto’s marketing team, you will help create a world where work empowers a better life, changing the way small businesses take care of their teams with modern payroll, big company benefits, and expert HR. You’ll oversee Lifecycle Marketing strategy for Go To Market campaigns including seasonal campaigns, product launches, and large-scale Gusto initiatives.

Your mission as the Lifecycle Marketing Manager, GTM Campaigns will be to manage the strategy, execution, and measurement of omnichannel campaigns. You’ll lead the charge to define how, when, and what will be communicated to Gusto users through owned channels like email and in-product messaging to drive desired outcomes and develop learnings/best practices/playbooks for any go-to-market motions. This will be a high-visibility role and you’ll work closely with our product marketing, marketing operations, and growth teams to bring messaging to life. Furthermore, you will own the trafficking, experimentation, and reporting on Gusto’s in-product marketing efforts. 

Here’s what you’ll do day-to-day:

• Primary point of contact for Go To Market moments: As the primary representative for Lifecycle Marketing, you’ll be responsible for defining the marketing messaging strategy for go-to-market moments through Gusto-owned channels.
• End-to-end Program Management: Collaborate with cross-functional stakeholders and teams to share and align on strategy. Develop clear briefs for execution by ops partners and brand studio team when appropriate. Ensure analytics are enabled to understand the impact of tactics. Participate in demos with Marketing ops to QA campaign setups.
• In Product Marketing Messaging Specialist: Using a Gusto proprietary system, traffic in new content promoting upsell, cross-sell, and engagement with customers. Work closely with Growth team on developing a roadmap and launching new capabilities for the proprietary system.
• Experimentation and Iteration: Review results from a messaging engagement standpoint to identify opportunities for optimization. Report out on outcomes of tactics against key performance indicators to stakeholders. Execute on iterations to optimize impact or implement go-forward strategy

Here’s what we're looking for:

• 8+ years of experience in CRM, Digital Marketing, Lifecycle Marketing, Growth Marketing, or a related position
• Demonstrated ability to create and manage omnichannel marketing programs that have a quantifiable impact
• Deep experience in cross-functional collaboration across teams like product marketing, operations, data, and sales
• Ability to set strategy, roadmap development, and execution of tactics
• Experience with marketing automation software and CRM, Marketo and Salesforce a plus
• Strong data analysis capabilities - Excel/Google Sheet competency  a must, SQL a plus, 
• Excellent written and oral communication skills
• Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws
• Bachelor’s degree or equivalent practical experience
• Experience in consumer financial services marketing, retail, healthcare a plus but not required

Our base salary cash compensation range for this role is $132,000 to $161,000/yearly in Denver & and $154,000 - $189,000,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.