Customer Lifecycle Marketing Manager, GTM Campaigns at Gusto, Inc.

Are you passionate about helping small businesses thrive while shaping the future of work? At Gusto, we build a modern, online platform that provides payroll, health insurance, 401(k)s, and expert HR tools to over 400,000 businesses across the country. We are on a mission to create a world where work empowers a better life, and we invite you to join our collaborative team as we continue to support the backbone of the economy.

What you bring

As a Customer Lifecycle Marketing Manager, you will lead the strategy and execution for our go-to-market campaigns. This full-time role is based in the United States and operates in a hybrid capacity. You will be a key player in our marketing organization, utilizing your expertise in CRM, Digital Marketing, and Growth Marketing to drive meaningful results. Your primary responsibilities will include:

• Acting as the main point of contact for all go-to-market initiatives, defining the messaging strategy across our owned channels.
• Managing programs from start to finish by collaborating with cross-functional partners, creating detailed project briefs, and ensuring analytics are in place to measure success.
• Overseeing the trafficking and optimization of in-product marketing content to improve customer engagement, upsell, and cross-sell opportunities.

Requirements

We are looking for a candidate with at least 8 years of experience in lifecycle or growth marketing who possesses a strong analytical mindset. You should be highly proficient in data analysis, specifically with Excel or Google Sheets, and have a solid grasp of customer segmentation and deliverability standards. The ideal candidate is an excellent communicator who thrives in cross-functional environments and has a proven track record of managing omnichannel programs. A bachelor’s degree is required, and while not mandatory, experience with marketing automation tools like Marketo or Salesforce is highly valued.

What we offer

We provide a competitive base salary range of $132,000 to $161,000 per year, with final offers determined by your specific experience and expertise. We are dedicated to supporting our employees through a flexible environment and comprehensive benefits, including:

• A hybrid work model that balances office collaboration with flexibility.
• The opportunity to work with a diverse and inclusive team that values your unique background.
• Access to a mission-driven culture focused on empowering small businesses.

How to Apply

If you are ready to make a significant impact and help us build a better world of work, we would love to hear from you. Please submit your application through our careers portal, and a member of our team will reach out to discuss how your skills and experience align with our goals at Gusto.