Customer and Audience Segmentation Strategist
118k - 153k USD
Hybrid
Full Time
#Marketing
#Data Visualization
#Excel
#SQL
#Project Management
#Marketing Campaigns
At Rover, we believe everyone deserves the unconditional love of a pet. Since 2011, we have built the world's largest network of five-star pet sitters and dog walkers, connecting pet parents with reliable care in their own neighborhoods. We are a fast-growing, agile team headquartered in Seattle, and we are looking for passionate people to help us make pet parenthood easier for everyone. If you want to make a real impact while working alongside furry coworkers, we would love to meet you.
Role at a glance
We are seeking a Senior Customer and Audience Segmentation Strategist to join our team on a full-time basis. This is a hybrid role based in the United States, where you will lead our efforts to refine how we connect with our diverse community of pet lovers through data-driven insights.
Your impact
- Design and execute a comprehensive segmentation strategy that allows us to deliver relevant, targeted communications to specific customer groups across various geographies.
- Partner with our finance, analytics, and marketing teams to ensure our audience segmentation aligns perfectly with our overall marketing investments.
- Build a robust framework for integrating third-party data to improve conversion rates, while managing vendor relationships and measuring performance against key KPIs.
What you'll need
- At least 5 years of professional experience in customer and audience segmentation, ideally within consumer brands or marketplaces.
- Strong analytical skills, including proficiency in Excel and experience with data visualization tools. SQL capabilities are a major plus.
- A deep understanding of how to translate customer and transaction data into actionable marketing strategies.
- Excellent project management skills and the ability to influence stakeholders across different departments.
- A Bachelor's degree in Marketing or a STEM field, or equivalent professional experience.
- Fluency in English.
Perks and compensation
For candidates in the greater Seattle area, the first-year salary range is $118,476 to $152,686. We also provide a long-term incentive plan based on company performance.
Our benefits package includes:
- 401k retirement savings plan.
- Comprehensive medical, dental, and vision insurance.
- Commuter benefits to support your travel.
- A hybrid work environment that balances flexibility with team collaboration.
