Customer and Audience Segmentation Strategist at Rover

At Rover, we believe everyone deserves the unconditional love of a pet. Since 2011, we have built the world's largest network of five-star pet sitters and dog walkers, connecting pet parents with reliable care in their own neighborhoods. We are a fast-growing, agile team headquartered in Seattle, and we are looking for passionate people to help us make pet parenthood easier for everyone. If you want to make a real impact while working alongside furry coworkers, we would love to meet you.

Role at a glance

We are seeking a Senior Customer and Audience Segmentation Strategist to join our team on a full-time basis. This is a hybrid role based in the United States, where you will lead our efforts to refine how we connect with our diverse community of pet lovers through data-driven insights.

Your impact

• Design and execute a comprehensive segmentation strategy that allows us to deliver relevant, targeted communications to specific customer groups across various geographies.
• Partner with our finance, analytics, and marketing teams to ensure our audience segmentation aligns perfectly with our overall marketing investments.
• Build a robust framework for integrating third-party data to improve conversion rates, while managing vendor relationships and measuring performance against key KPIs.

What you'll need

• At least 5 years of professional experience in customer and audience segmentation, ideally within consumer brands or marketplaces.
• Strong analytical skills, including proficiency in Excel and experience with data visualization tools. SQL capabilities are a major plus.
• A deep understanding of how to translate customer and transaction data into actionable marketing strategies.
• Excellent project management skills and the ability to influence stakeholders across different departments.
• A Bachelor's degree in Marketing or a STEM field, or equivalent professional experience.
• Fluency in English.

Perks and compensation

For candidates in the greater Seattle area, the first-year salary range is $118,476 to $152,686. We also provide a long-term incentive plan based on company performance.

Our benefits package includes:

• 401k retirement savings plan.
• Comprehensive medical, dental, and vision insurance.
• Commuter benefits to support your travel.
• A hybrid work environment that balances flexibility with team collaboration.