CRO Specialist at Tend

At Tend, we are redefining the modern dental experience by placing the patient and the provider at the heart of everything we do. By combining a hospitality-driven mindset with advanced technology and a top-tier clinical team, we are transforming dentistry into a personalized, human, and empowering journey. Since our launch in 2019, we have served over 100,000 patients across five major cities and earned thousands of five-star reviews. With a growing team of more than 650 professionals, we are looking for dedicated individuals to help us continue this mission.

The role

We are seeking a Senior Conversion Rate Optimization (CRO) Specialist to join our marketing department on a full-time, remote basis. This role is specifically designed for candidates based in the Northeast US. You will take full ownership of our booking flow, acting as both a strategist and an engineer to design, implement, and analyze experiments that drive meaningful growth.

Core responsibilities

• Lead the end-to-end execution of A/B and multivariate tests within our booking flow to enhance user experience and conversion performance.
• Utilize Webflow, JavaScript, and HTML to implement front-end optimizations independently, ensuring we can move quickly without relying on additional engineering support.
• Analyze user behavior through session recordings, heatmaps, and data dashboards to identify friction points and translate those insights into actionable testing opportunities.

Skills and experience

To be successful in this role, you should bring a blend of technical expertise and analytical rigor:

• 3-5+ years of experience in CRO, growth engineering, or front-end development.
• Proven hands-on proficiency with Webflow, including the ability to adjust UI components and implement complex tests.
• Strong technical skills in JavaScript, HTML, and CSS.
• Expertise in industry-standard experimentation tools such as Google Optimize, Optimizely, or VWO.
• A data-driven mindset with experience using Google Analytics, Segment, Mixpanel, or similar tracking and reporting platforms.
• A deep understanding of UX principles and user psychology to inform your optimization strategy.

Compensation and benefits

We offer a competitive salary range of $100,000 to $110,000 USD for this position. In addition to financial compensation, you will enjoy the flexibility of remote work and the opportunity to work with a high-growth team that values experimentation and data-driven decision-making.

How to apply

If you are passionate about using technology to improve healthcare experiences and have the technical background to own our conversion strategy, we would love to hear from you. Please submit your application to be considered for this role and join us in our mission to innovate dentistry.