CRO Optimization Specialist at Tend

Location: Remote - Northeast US only
Department: Marketing
Reports to:  Director of Demand Generation
Employment Type: Full-time

About the Role:

We’re looking for a CRO Optimization Specialist with a strong Conversion Rate Optimization (CRO) background and strong front-end engineering skills to take full technical ownership of our booking flow optimization. This role Growth Engineer role with CRO goes beyond analysis—you’ll design, build, and deploy high-impact A/B tests and conversion enhancements directly within our Webflow environment, using JavaScript, HTML, and CSS. You’ll function as a self-sufficient growth engineer, leading technical CRO initiatives end-to-end without needing engineering support.

What You’ll Do:

• Own and execute A/B testing, multivariate testing, and user experience experiments within the booking flow.
• Implement and modify Webflow components to optimize conversion rates without additional engineering support.
• Leverage tools like Google Optimize, Optimizely, and VWO to run controlled experiments and measure impact.
• Analyze session recordings and heatmaps (Hotjar, FullStory) to identify friction points and opportunities for improvement.
• Set up and maintain custom event tracking in Google Analytics and Segment to monitor user behavior.
• Use Mixpanel and Looker to create reports and dashboards to track test performance and KPIs.
• Implement front-end optimizations using JavaScript, HTML, CSS, and Webflow’s native tools.
• Work cross-functionally with Marketing, Product, and Ops to align CRO efforts with business goals.
• Stay ahead of CRO best practices and emerging trends to ensure we continually improve our approach.

What You Bring:

• 3-5+ years of experience in CRO, front-end development, or growth-focused engineering.
• Strong hands-on experience with Webflow, including making edits, implementing tests, and adjusting UI components.
• Proficiency in JavaScript, HTML, CSS, and the ability to optimize front-end performance without engineering support.
• Expertise in A/B testing tools like Optimizely, Webflow Optimize, or VWO.
• Strong analytical skills with experience using Google Analytics, Mixpanel, Hotjar, FullStory, or similar tools.
• Ability to write SQL queries to analyze test results and monitor experiment outcomes.
• A deep understanding of user psychology, UX/UI principles, and conversion optimization best practices.
• A data-driven mindset with strong problem-solving skills and attention to detail.

Bonus Points If You:

• Have experience working in healthcare, e-commerce, SaaS, or other high-transaction environments.
• Have familiarity with server-side testing and experimentation platforms.
• Are skilled in Python or R for deeper data analysis.
• Have successfully improved booking flow conversion rates in a previous role.

Why Join Us?

• Take full ownership of CRO for the booking flow, directly impacting revenue and business growth.
• Work in an experimentation-driven environment with a team that values data-driven decision-making.
• Access to industry-leading tools like Webflow, Google Optimize, Hotjar, Mixpanel, and Segment to power your work.
• Competitive salary, benefits, and professional growth opportunities.

At Tend, we offer a competitive compensation package that includes a strong base salary and an annual bonus based on company and individual performance.

Key Benefits Include:

• Medical, Dental, and Vision Coverage through BlueCross BlueShield of Tennessee, with Tend covering up to 80% of premiums

• 401(k) with Company Match – up to 4% total (100% match on the first 3%, 50% on the next 2%)

• HSA with Employer Match – up to $1,000 depending on coverage level

• Life, AD&D, and Disability Insurance

• Employee Assistance Program and Personal Health Advocate – 100% company-paid

• Paid Time Off – up to 15–22 days depending on years of service, plus 7 paid company holidays

• Dental Wellness Perks – up to $1,000/year reimbursement for in-studio care, cosmetic and orthodontic discounts

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