CRM/Lifecycle Marketing Manager
95k - 110k USD
Remote
Full Time
#Marketing
#Email Marketing
#Customer Segmentation
#Data Analysis
#Lifecycle Marketing
#CRM
At Parsley Health, we are on a mission to transform healthcare by helping people find relief from chronic conditions through root cause resolution medicine. As the nation's largest provider in this space, our work is driven by the real journeys of our members and a commitment to achieving measurable results. We are looking for someone who shares our passion for functional health to help us expand our impact and connect with more people who need a better approach to their well-being.
About the Role
We are hiring a CRM/Lifecycle Marketing Manager for a full-time, remote position. In this mid-level role, you will take ownership of our customer lifecycle funnel, managing engagement, retention, and conversion strategies. You will design and execute data-driven campaigns across multiple channels, including email and SMS, to ensure our members stay connected and supported throughout their health journey.
Key Responsibilities
- Develop and execute comprehensive lifecycle marketing strategies that drive customer engagement, conversion, and long-term retention.
- Lead the end-to-end management of email campaigns, including segmentation, automation, A/B testing, and performance analysis.
- Partner with our product, content, and design teams to create personalized communications and optimize every touchpoint in the customer experience.
Requirements
To be successful in this role, you should bring a blend of strategic thinking and hands-on execution skills. We are looking for the following qualifications:
- Three to five years of marketing experience, preferably within the digital healthcare sector.
- Proven expertise in lifecycle marketing and email campaign management within a fast-paced environment.
- A data-driven mindset with strong analytical skills and experience using automation tools like Iterable.
- Excellent communication skills and the ability to craft compelling, clear messaging.
- A collaborative spirit with experience working in early-stage or high-growth startup environments.
Location
This is a remote position, and we welcome applicants from anywhere in the United States.
Compensation and Benefits
We offer a competitive salary range of $95,000 to $110,000. Our benefits package is designed to support your overall health and professional growth, including:
- Equity compensation.
- 401k plan with employer matching.
- Subsidized medical, dental, and vision insurance.
- Generous paid time off of four or more weeks.
- Annual stipends for professional development and wellness.
- Complimentary Parsley Health Complete Care membership.
