CRM Specialist
Hybrid
Full Time
#Marketing
#CRM Systems
#Data Analysis
#Email Marketing
#SMS Marketing
#Collaboration
Petal and Pup began in 2014 with a simple mission to curate must-have fashion trends for our customers. What started as a digital storefront and a passion for stylish, forward-thinking designs has evolved into a global shopping destination. Today, we serve customers in over 80 countries and maintain a community of more than 2 million followers across our social channels. With operations spanning Australia and the United States, we are proud to lead the way in socially native, next-generation shopping experiences. We are a people-centric organization that values being thoughtful, ambitious, and easy to love, and we are currently looking for a Senior CRM Specialist to join our growing team.
Key outcomes
- Take ownership of our CRM strategy, including email, SMS, app notifications, and loyalty initiatives, to drive revenue and customer retention.
- Monitor and report on key performance metrics such as conversion rates, subscriber growth, and engagement frequency.
- Utilize data analysis to perform A/B testing and optimize campaign performance.
- Manage the Petal Perks loyalty program, including journey mapping and promotional planning.
- Segment our customer data effectively to ensure targeted and impactful communication across all channels.
- Collaborate with our creative team to produce on-brand assets that align with our marketing objectives.
- Maintain the CRM calendar, ensuring all deliverables are met on time and in alignment with our broader go-to-market strategy.
- Partner with external technology providers like Klaviyo, Yotpo, and Tapcart to ensure optimal platform performance.
Requirements
- Extensive professional experience in CRM and lifecycle marketing, specifically within email and SMS channels.
- Technical proficiency with CRM systems and marketing technology platforms such as Klaviyo, Yotpo, and Tapcart.
- Strong analytical capabilities with the ability to turn complex data into actionable marketing strategies.
- Excellent communication skills and a proven ability to foster collaboration across diverse teams.
- A self-starting mindset with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Fluency in English.
Compensation
We are committed to supporting our team through a comprehensive benefits package designed to enrich your work-life balance. Our offerings include:
- Flexible hours and scheduling practices.
- A dedicated mental wellness budget.
- Access to an employee assistance program.
- The benefits of a hybrid work environment.
How to apply
If you are an optimist and a problem solver who is passionate about e-commerce and fashion, we would love to hear from you. Please submit your application to join our team as we continue to innovate and grow on a global scale.
