CRM Specialist at a.k.a. Brands

Petal and Pup began in 2014 with a simple mission to curate must-have fashion trends for our customers. What started as a digital storefront and a passion for stylish, forward-thinking designs has evolved into a global shopping destination. Today, we serve customers in over 80 countries and maintain a community of more than 2 million followers across our social channels. With operations spanning Australia and the United States, we are proud to lead the way in socially native, next-generation shopping experiences. We are a people-centric organization that values being thoughtful, ambitious, and easy to love, and we are currently looking for a Senior CRM Specialist to join our growing team.

Key outcomes

• Take ownership of our CRM strategy, including email, SMS, app notifications, and loyalty initiatives, to drive revenue and customer retention.
• Monitor and report on key performance metrics such as conversion rates, subscriber growth, and engagement frequency.
• Utilize data analysis to perform A/B testing and optimize campaign performance.
• Manage the Petal Perks loyalty program, including journey mapping and promotional planning.
• Segment our customer data effectively to ensure targeted and impactful communication across all channels.
• Collaborate with our creative team to produce on-brand assets that align with our marketing objectives.
• Maintain the CRM calendar, ensuring all deliverables are met on time and in alignment with our broader go-to-market strategy.
• Partner with external technology providers like Klaviyo, Yotpo, and Tapcart to ensure optimal platform performance.

Requirements

• Extensive professional experience in CRM and lifecycle marketing, specifically within email and SMS channels.
• Technical proficiency with CRM systems and marketing technology platforms such as Klaviyo, Yotpo, and Tapcart.
• Strong analytical capabilities with the ability to turn complex data into actionable marketing strategies.
• Excellent communication skills and a proven ability to foster collaboration across diverse teams.
• A self-starting mindset with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Fluency in English.

Compensation

We are committed to supporting our team through a comprehensive benefits package designed to enrich your work-life balance. Our offerings include:

• Flexible hours and scheduling practices.
• A dedicated mental wellness budget.
• Access to an employee assistance program.
• The benefits of a hybrid work environment.

How to apply

If you are an optimist and a problem solver who is passionate about e-commerce and fashion, we would love to hear from you. Please submit your application to join our team as we continue to innovate and grow on a global scale.