CRM Specialist
Hybrid
Full Time
#Marketing
#Fintech
#CRM
#Email Marketing
#A B Testing
#Segmentation
#QA Tools
#HTML
#Excel
#Data
We’re ClearScore, the UK’s leading credit score and report app. With more than 20 million users across the UK, South Africa, Australia and Canada, we help people make smarter financial decisions every day. We’re looking for a detail-driven CRM Specialist to build and optimise the campaigns that reach millions of our users.
Responsibilities
- Build, launch and report on multi-channel CRM campaigns across email, push, WhatsApp and in-app messaging.
- Use real-time data to segment audiences and deliver personalised messages at the right moment.
- Run full QA checks on every campaign for rendering, functionality and responsiveness with tools such as Email on Acid.
- Design and execute A/B tests, dynamic content blocks and modular templates to improve performance without harming user retention.
- Monitor open, click and conversion metrics, then iterate quickly to lift results.
- Partner with designers and copywriters to create clear, on-brand communications that inform and convert.
- Support the rollout of new CRM features, automation flows and personalisation tools.
Must-haves
- Hands-on experience running CRM or email marketing programmes inside a B2C fintech or commercially focused team.
- Practical knowledge of an enterprise ESP such as Braze, Salesforce Marketing Cloud, Adobe Campaign or Iterable.
- Strong skills in A/B testing, audience segmentation and personalisation.
- Experience with QA platforms such as Litmus or Email on Acid.
- Working knowledge of HTML and responsive email frameworks; familiarity with Liquid is a plus.
- Proficient in Excel or Google Sheets for reporting and tracking.
- Comfortable reading campaign dashboards and using data to guide optimisation.
- Excellent written English with meticulous attention to detail and brand tone.
Nice-to-haves
- Creative instinct for messaging that resonates with customers.
- Experience troubleshooting data queries and filters for dynamic content.
- Proactive, fast-moving mindset with a track record of juggling multiple projects.
Benefits
- Hybrid working model with a minimum of two office days per week.
- 25 days of paid holiday plus an extra duvet day on your birthday.
- Private medical and dental cover, including mental-health support through Bupa.
- GP office visits and life-assurance scheme.
- Up to 6 % matched pension contributions.
- Regular lunch-and-learns, leadership training and continued learning budget.
- In-house psychotherapist and access to a financial coach.
- Dog-friendly office, daily breakfast and free snacks.
- Discounts via Cobens Extras, free sports and social clubs.
- Generous maternity and paternity policies plus a transparent pay structure and career-growth plan.






