Karllagerfeld
CRM Specialist
Hybrid
Full Time
#Marketing
#CRM Platforms
#Email Marketing
#Campaign Execution
#Data Analysis
#Project Management
Karllagerfeld is looking for a CRM Specialist
Full TimeSeniorHybridNetherlandsMarketingCRM PlatformsEmail MarketingCampaign ExecutionData AnalysisProject ManagementEnglishLearning budgetRelocation assistanceHybrid workRemote work
At KARL LAGERFELD, we embody the vision of our founder by embracing the present and inventing the future. Based in Amsterdam, our global team works to create meaningful stories and products that connect with consumers across 96 countries, and we are now looking for a Senior CRM Specialist to join our growing family on a full-time, hybrid basis.
Responsibilities
- Develop and own the global CRM strategy across retail and e-commerce channels to drive loyalty and revenue.
- Define customer segmentation and lifecycle journeys to ensure personalized experiences.
- Manage and mentor the Email Marketing Coordinator to ensure flawless campaign execution.
- Consolidate customer data from various sources to maintain a 360-degree view while ensuring GDPR compliance.
- Translate complex data into actionable insights and report on key performance indicators.
- Execute the CRM campaign calendar and collaborate with creative teams to produce on-brand content.
- Conduct A/B testing on content, offers, and cadence to optimize lifecycle programs.
- Act as the primary subject matter expert, working closely with marketing, IT, and retail teams.
Must-haves
- At least 5 years of experience in CRM, lifecycle marketing, or customer engagement, preferably within the fashion or luxury retail sectors.
- A proven track record of balancing high-level strategic leadership with hands-on campaign execution.
- Strong technical proficiency with CRM platforms and marketing automation tools.
- A data-driven mindset with the ability to turn analytics into effective business strategies.
- Excellent project management and stakeholder communication skills.
- Fluency in English.
Benefits
- Access to professional learning and development courses.
- Relocation assistance for eligible candidates.
- Flexible hybrid and remote work arrangements.
- The opportunity to work in the heart of Amsterdam.
Copy Permalink
