CRM Specialist
On-site
Full Time
#Marketing
#CRM
#Campaign Management
#Data Analysis
#Public Speaking
#Writing
#Problem Solving
#Communication
#Organizational Skills
BukuWarung is the fastest-growing startup in Southeast Asia, dedicated to building essential digital infrastructure for 60 million MSMEs across Indonesia. We empower these businesses to manage and grow their operations through digital bookkeeping, online storefronts, and payment solutions. Our vision is to foster financial awareness and technological growth for millions of entrepreneurs. We are proud to be backed by world-class investors, including Valar Ventures, Y-Combinator, and strategic partners from industry leaders like Stripe, PayPal, Grab, and Gojek.
About the Role
We are looking for a CRM Specialist to join our team in a full-time capacity. In this role, you will act as a vital bridge between our products and our merchant community. You will use data and technical insights to communicate our services effectively, ensuring that our outreach resonates with the specific needs of our users. This is an analytical position that requires a deep understanding of customer behavior, campaign management, and the technical nuances of our CRM tools.
Key Responsibilities
- Develop and execute customer segmentation strategies to drive user retention, prevent churn, and increase average revenue per user based on specific behavioral insights.
- Manage and optimize communication channels, including push notifications, WhatsApp, and in-app banners, while iterating on campaigns to achieve higher conversion rates.
- Analyze performance metrics and customer feedback to provide actionable insights to the product team, ensuring our messaging remains relevant and impactful throughout the product lifecycle.
Requirements
To succeed in this role, you should possess the following qualifications:
- At least 1 year of professional experience in CRM and campaign management.
- A Bachelor’s degree in Marketing, Communications, or a related field.
- Hands-on experience operating push notification CRM tools such as Clevertap, MoEngage, or Insider.
- Strong organizational skills to manage multiple projects and competing deadlines effectively.
- Excellent writing and public speaking abilities, which are necessary for creating training manuals and educating staff on CRM software.
- A keen eye for detail and a proven ability to identify trends and patterns within complex data sets.
- Strong problem-solving capabilities and clear communication skills.
Location
This position is based on-site in Indonesia.
Compensation and Benefits
We offer a dynamic work environment where you will have the opportunity to make a tangible impact on the digital transformation of millions of businesses. We value our team members and provide a collaborative culture focused on innovation and professional growth.
