CRM Marketing Manager at The Athletic

The Athletic logo
The Athletic

CRM Marketing Manager

75k - 92k USD

Remote

Full Time

#Marketing

#Email Marketing

#CRM Platforms

#Segmentation

#Campaign Management

#A B Testing

The Athletic is looking for a CRM Marketing Manager

Sign up to unlock quick summaries and profile fit assessments

About Us
Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.

About the Role
The Athletic is seeking a CRM Marketing Manager to own the end-to-end execution of high-impact campaigns focused on engaging, retaining, and converting our readers. This role will manage the full process from audience segmentation and campaign build to QA, deployment, and monitoring. The ideal candidate is a customer-centric, technically-minded, detail-oriented marketer who can balance manual production needs with a vision for modernizing our workflows through AI and automation.

Responsibilities
  • Lead the end-to-end execution of programs that build relationships with our readers, develop habitual engagement, and drive subscription starts across email, push, and in-app channels.
  • Implement new opportunities for automation and personalization through journey building, audience segmentation, and testing roadmaps.
  • Experiment with AI-forward workflows and ESP-specific automation to make campaign builds faster, smarter, and more efficient.
  • Assist in managing overall email list health and protecting domain reputation/deliverability across all email efforts.
  • Drive continuous improvement of business and team channel-specific KPIs, maintaining a clear project process plan and documenting best practices.
  • Communicate proactively and clearly with business leaders and stakeholders about execution, and performance tracking to plan.
  • Partner with Design to audit and ensure existing emails are optimized as well as build new and innovative templates for campaigns & workflows.
  • Collaborate with Analytics, Product, Marketing, Design, Data Science and Engineering on email and push execution and testing as well as new omni-channel technical integrations.


  • Requirements
  • 3+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email marketing.
  • A self-starting, “execution-first” attitude with the confidence to make data-driven recommendations and a desire to own the operational process.
  • Ability to build and manage complex audience segmentation, eligibility rules and suppressions logic to ensure consistent and reliable targeting.
  • Proven experience in an email/CRM management function.
  • Hands-on experience with enterprise-level CRM platforms (e.g., Iterable, Braze, Sailthru, etc.) and a working knowledge of HTML.
  • Superior project management and communication skills with the ability to balance rigorous attention to detail with swift execution across a variety of initiatives. 
  • Strong analytical skills; able to create impactful marketing campaigns. 
  • Experience with A/B testing, messaging, and post-campaign analysis.
  • Interest in sports, tech, and media is preferred, but not required.
  • Bachelor’s degree or equivalent professional experience.


  • The annual base salary range for this role is $75,000- $92,000K USD The total compensation offered for this position may vary based on factors such as education, experience, skills, and location. It may also include non-cash rewards and benefits. The base salary range is subject to change and may be modified in the future.
    The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our comprehensive US benefits package includes:
    - Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.
    - Savings accounts for medical, wellness, and childcare expenses.
    - 401k retirement savings plan and employer match.
    - Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.
    For international candidates: Our global benefits packages offer similar benefits and perks, competitive to the local market.
    The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.
    Click here to review our Applicant Privacy Notice, which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.
    Beware of fraudulent job recruiting schemes! Our recruiters use [email protected] exclusively, and our team members will use an email address with @theathletic.com domain. We do not conduct interviews via text or instant message and we do not ask candidates to download software, to purchase equipment through us, or to provide sensitive personally identifiable information, such as bank accounts or social security numbers. If you have been contacted by someone claiming to be a member of the recruiting/HR team at The Athletic but operating from a different email address about a job offer, please report it as potential job fraud to the law enforcement and to [email protected].
    The Athletic logo

    The Athletic

    5 views

    3 applied

    Company Size

    501-1000

    Markets

    Sports
    News
    Journalism

    Social Media

    Visit The Athletic
    Share this job
    Copy Permalink
    Open roles at The Athletic
    The Athletic logo
    The Athletic

    Director CRM

    160k - 185k USD

    Remote

    Full Time

    #Marketing

    #CRM

    #Team Leadership

    #Growth

    #Email Marketing

    #Collaboration

    The Athletic logo
    The Athletic

    Designer, Commercial

    70k - 80k USD

    Remote

    Full Time

    #Design

    #Advertising

    #Figma

    #Adobe

    #Motion Design

    #Front

    #User Experience

    The Athletic logo
    The Athletic

    Director of Product, Growth

    170k - 190k USD

    Remote

    Full Time

    #Product

    #Product Management

    #Leadership

    #Data Analysis

    #User Experience

    #Strategy Development

    The Athletic logo
    The Athletic

    Designer, Editorial

    60k - 80k USD

    Remote

    Full Time

    #Design

    #Editorial

    #Journalism

    #Adobe Creative Suite

    #Photoshop

    #Illustrator

    #InDesign

    #Communication

    #Time Management

    #Data Visualization

    #Motion Design

    The Athletic logo
    The Athletic

    Designer, Editorial

    60k - 80k USD

    Remote

    Full Time

    #Design

    #Editorial

    #Journalism

    #Adobe Creative Suite

    #Photoshop

    #Illustrator

    #InDesign

    #Communication

    #Time Management

    #Data Visualization

    #Motion Design

    The Athletic logo
    The Athletic

    Android Engineer

    Remote

    Full Time

    #Engineering

    #Kotlin

    #UI Design

    #Android Development

    #Quality

    #Product

    #Scalability

    Discover similar jobs
    Management Leadership for Tomorrow (MLT) logo
    Management Leadership for Tomorrow (MLT)

    Associate, B2B Marketing

    Remote

    Full Time

    #B2B Marketing

    #Digital Marketing

    #Event Coordination

    #Google Analytics

    #Social Media

    #Email Marketing

    #LinkedIn Ads

    #Google Ads

    #Content Creation

    #Marketing Analytics

    #Project Management

    P
    Prolific

    Field Marketing Manager

    120k - 140k USD

    Remote

    Full Time

    #Field Marketing

    #Marketing

    #B2B Marketing

    #Event Strategy

    #Pipeline Generation

    #Outreach

    #Content Creation

    #Metrics

    #Collaboration

    #Communication Skills

    Mediafly logo
    Mediafly

    Marketing Creative Designer

    Remote

    Full Time

    #Marketing

    #B2B SaaS

    #Design

    #Figma

    #Adobe Creative Suite

    #Digital

    #Email

    #Social Media

    #Landing Pages

    #Brand

    B
    Blackpoint Cyber

    MSP Customer Marketing Manager

    Remote

    Full Time

    #Customer Marketing

    #Cybersecurity

    #MSP

    #HubSpot

    #Salesforce CRM

    #Email Marketing

    #Copywriting

    #Project Management

    #Campaign Management

    #Data Analysis

    CrossFit logo
    CrossFit

    Integrated Marketing Manager

    Remote

    Full Time

    #Integrated Marketing

    #Marketing

    #Marketing Campaigns

    #Project Management

    #Strategic Planning

    #Campaign Execution

    #Collaboration

    #Analytics

    #PR

    Physikit logo
    Physikit

    Communications Working Student

    Remote

    Part Time

    #Marketing

    #Communications

    #Social Media

    #Design

    #Sales

    #HR

    Creative Fabrica logo
    Creative Fabrica

    AI Marketing Specialist

    Remote

    Full Time

    #Marketing

    #AI

    #Automation

    #Engineering

    #Email Automation

    #Content

    #Salesforce

    #HubSpot

    #Workflow Automation

    C
    Clear Essence Cosmetics

    Brand Ambassador/Sales Representative

    us flag
    United States

    Remote

    Part Time

    #Sales

    #Marketing

    #Management

    #Trade Shows

    #Reporting

    #Business Development

    Commerce Pundit Technologies Pvt Ltd logo
    Commerce Pundit Technologies Pvt Ltd

    Content Writer

    Remote

    Contractor

    #Content Writing

    #Ecommerce

    #Marketing

    #Written Communication

    #Communication

    #Microsoft Word

    #Microsoft Excel

    #Microsoft PowerPoint

    #Adobe Illustrator

    #Social

    #Time Management

    Finom logo
    Finom

    Product & Regional Marketing Manager

    Remote

    Full Time

    #Product Marketing

    #Marketing

    #Fintech

    #Project Management

    #Market Analysis

    #Messaging

    #Campaign Strategy

    #Data Analysis

    #Coordination

    #AI Tools

    iBlack logo
    iBlack

    Social Media Intern

    Remote

    Internship

    #Social Media

    #Event Marketing

    #Digital Marketing

    #Copywriting

    #Marketing Research

    #Marketing

    #Analytics

    #Twitter

    #Content Creation

    M
    Moniepoint

    Data Science Manager

    Remote

    Full Time

    #Data Science

    #Marketing

    #Fintech

    #Python

    #SQL

    #Testing

    #Data Pipelines

    #BigQuery

    #Clickhouse

    F
    FXSwede

    Social Media Content Creator

    Remote

    Full Time

    #Social Media

    #Content Creation

    #Marketing

    #Management

    #Community Management

    #Trend Analysis

    #Video Production

    #Instagram

    #Content

    #Strategy

    DataFlair Web Services Pvt Ltd logo
    DataFlair Web Services Pvt Ltd

    Marketing Executive

    in flag
    India

    On-site

    Full Time

    #Marketing

    #Digital Marketing

    #Social Media

    #Advertising

    saas.group logo
    saas.group

    Campaign Manager

    Remote

    Full Time

    #Marketing

    #SaaS

    #Digital

    #Google Ads

    #LinkedIn Ads

    #Facebook Ads

    #Email Marketing

    #Campaign Optimization

    Share logo
    Share

    Social Media Mastermind

    de flag
    Germany

    Hybrid

    Full Time

    #Marketing

    #Social Media

    #Content

    #Social Media Management

    #Storytelling

    #Video Editing

    #Content Management

    S
    Sui foundation

    Partner Events Marketing Manager

    Remote

    Contractor

    #Marketing

    #Web3

    #Event Management

    #Event Planning

    #Project Management

    #Stakeholder Management

    #Creative

    Click Dryclean logo
    Click Dryclean

    Business Development Intern

    Remote

    Contractor

    #Marketing

    #Social Media

    #Content Creation

    #SEO

    #Email

    #Research

    R
    Real

    Lead Designer

    Remote

    Full Time

    #Marketing

    #Real Estate

    #Design

    #Figma

    #Adobe

    #Front

    #Visual Design

    #Typography

    C
    Caribou Financial

    Director, Direct Mail Growth

    140k - 175k USD

    Hybrid

    Full Time

    #Marketing

    #Financial Services

    #Direct Mail

    #Credit

    #Excel

    #SQL

    #Vendor Management

    Your dream job awaits.

    Explore exciting opportunities, connect with top employers, and ignite your career.