CRM Marketing Manager
120k - 155k USD
Remote
Full Time
#Marketing
#Healthcare
#AI
#CRM
#Data Analysis
#Campaign Management
#Braze
#Email Marketing
#SMS Marketing
#Push Notifications
#Content
#Segmentation
#Cross Functional Collaboration
K Health is a rapidly growing, venture-backed startup dedicated to leveraging the power of Artificial Intelligence to make high-quality healthcare more accessible and affordable for everyone. Since our founding in 2016, we have partnered with industry leaders like the Mayo Clinic, Cedars-Sinai, and Elevance Health to provide a smarter digital healthcare platform. Our AI-powered application integrates the knowledge of thousands of doctors with anonymous medical data to offer services ranging from a free symptom checker to 24/7 access to board-certified physicians. We are looking for mission-driven individuals to help us eliminate healthcare inequalities and build a healthier future for patients across the United States.
Key outcomes
- Take ownership of the strategy and execution for CRM automations and campaigns, including the development and testing of content across email, SMS, push notifications, and in-app channels.
- Develop and implement audience segmentation strategies to improve the patient experience and refine creative messaging.
- Collaborate closely with our data team to evaluate the effectiveness of various tactics and identify opportunities for scaling and efficiency.
- Establish performance benchmarks and analyze campaign results to inform our ongoing testing roadmap.
- Work alongside product and engineering teams to ensure patients receive timely and relevant information as our service offerings evolve.
- Communicate marketing initiatives and performance results to internal stakeholders and external partners.
Requirements
- At least 4 years of experience in CRM or lifecycle marketing within a fast-paced environment, with a preference for candidates experienced in using Braze.
- A proven ability to achieve business growth goals through strategic cohort analysis and data-driven creative messaging.
- Strong analytical skills with the ability to translate data insights into compelling narratives.
- Excellent problem-solving capabilities and a track record of applying data-driven approaches to complex business challenges.
- Strong communication skills and experience working cross-functionally with creative, data, and product teams.
- A proactive mindset with a desire to stay current on marketing trends and best practices.
- High attention to detail and a collaborative team-oriented approach.
Compensation
The salary range for this position is $120,000 to $155,000 USD. In addition to base compensation, we provide a comprehensive benefits package that includes:
- Remote work flexibility.
- Stock options for all full-time employees.
- 401k retirement benefits.
- Paid time off, including vacation days, company holidays, sick days, and personal days.
- Commuter benefits.
- Medical, dental, and vision insurance options.
How to apply
If you are passionate about our mission and meet the requirements for this role, we invite you to submit your application through our official careers page. We look forward to reviewing your background and discussing how your expertise can contribute to the future of digital healthcare at K Health.
