CRM Marketing Manager at Zwift

At Zwift, we are transforming the world of interactive fitness by connecting a global community of athletes through our innovative virtual training platform. We are looking for a collaborative CRM Marketing Manager to join our team and lead the charge in crafting dynamic, multi-channel campaigns that drive engagement and retention for our subscription services and direct-to-consumer products.

Responsibilities

• Design and execute multi-channel CRM campaigns, with a specific focus on mobile push notifications and in-app messaging.
• Develop evergreen lifecycle strategies by creating automated user journeys that support every stage of the customer funnel.
• Refine our approach to audience segmentation and personalization through rigorous experimentation and A/B testing.
• Analyze customer behavioral data to uncover actionable insights that boost retention and long-term engagement.
• Partner closely with our Engineering and Data teams to report on campaign performance and optimize our marketing initiatives.
• Manage cross-functional stakeholders to ensure our campaigns align with broader business objectives.

Must-haves

• Five to seven years of professional experience in growth or lifecycle marketing, specifically within global CRM campaigns.
• Expertise in building multi-channel strategies that include email, push notifications, and in-app messaging.
• A proven track record of using data to drive conversion, re-engagement, and retention.
• Strong analytical skills with the ability to interpret A/B test results and translate them into clear recommendations.
• Deep understanding of CRM fundamentals, including database hygiene, compliance, and channel strategy.
• Excellent communication skills, with the ability to explain technical concepts to diverse teams.
• A Bachelor’s degree in a relevant field or equivalent practical experience.

Nice-to-haves

• Previous experience working with subscription-based business models.
• Working knowledge of HTML and CSS for reading and interpreting code.
• Familiarity with marketing platforms such as Iterable and Litmus.

Benefits

The base salary for this role is between $85,000 and $135,000, depending on your qualifications, skills, and location.

• Flexible and hybrid work arrangements, including remote options.
• Equity compensation.
• Comprehensive medical, dental, and vision insurance.
• 401k retirement planning.
• Generous paid time off.
• Opportunities for professional development.