CRM Manager at NerdWallet

Are you ready to help millions of people make smarter financial decisions? NerdWallet is expanding its CRM initiatives, and we are looking for a talented CRM Manager to join our team. We are a company dedicated to providing clarity for all of life's financial decisions, and we need your expertise to help us develop, implement, and optimize the shopping campaigns that drive our growth.

What you bring

As a mid-level professional in this full-time, remote role, you will be responsible for the end-to-end strategy of our CRM marketing efforts. You will work from anywhere in the U.S. to ensure our communications reach the right people at the right time. Your core responsibilities include:

• Owning the strategy and execution of CRM marketing across email, push, and in-app channels for your assigned verticals.
• Leveraging data-driven insights to segment audiences effectively and design user journeys that foster long-term retention.
• Collaborating with cross-functional partners in Product, Engineering, Analytics, and Creative to launch high-impact campaigns and perform rapid A/B testing.

Requirements

We are looking for a results-driven marketer who balances strategic thinking with hands-on execution. You should have at least two years of marketing experience, specifically with email campaign management systems like Iterable, Braze, or Salesforce Marketing Cloud. Strong analytical skills are essential, as you will be synthesizing performance data to shape future initiatives. You should be comfortable working in a matrixed organization, possess a proven track record of independent campaign management, and demonstrate the ability to thrive in a dynamic, collaborative environment. Fluency in English is required for this position.

What we offer

We value your hard work and want to ensure you stay balanced while growing your career with us. The base pay for this role ranges from $82,000 to $140,000 USD, depending on your experience and location. Our benefits package includes:

• Comprehensive medical, dental, and vision insurance for you and your dependents.
• Flexible paid time off, including holidays and mental health days.
• A 401k plan with a company match.
• Dedicated professional development opportunities and an annual enrichment stipend.
• Remote work support, including equipment and wifi stipends.

How to Apply

If you are passionate about data-driven marketing and eager to make a tangible impact on our users' financial journeys, we would love to hear from you. Please submit your application to join our team and help us continue building a more transparent financial future.