CRM Manager at FintechX OU

At Kriptomat, our mission is to simplify the world of crypto investing for everyone. We are building a platform that makes digital assets accessible, and we believe that personalized, meaningful communication is the key to helping our users succeed on their investment journey. We are currently looking for a passionate leader to help us turn this vision into reality by shaping how we connect with our community.

The role

We are searching for a Senior CRM Manager to join our team in Estonia on a full-time, on-site basis. This is a foundational role where you will have the autonomy to build and lead our CRM function from the ground up. You will be instrumental in developing our engagement strategies, driving long-term retention, and ensuring that every user receives a tailored experience that aligns with our goal of making crypto simple.

Core responsibilities

• Design and implement a comprehensive CRM strategy that prioritizes customer engagement, retention, and the maximization of user lifetime value.
• Lead the end-to-end planning and execution of multi-channel campaigns, including email, SMS, push notifications, and in-app messaging, while focusing on advanced segmentation and automation.
• Build and mentor a high-performing CRM team, overseeing key roles such as campaign specialists, data analysts, content writers, and lifecycle experts to ensure a cohesive and data-backed approach to customer growth.

Skills and experience

To succeed in this role, you should bring a strong background in fintech and a passion for data-driven marketing. We are looking for the following qualifications:

• At least 3 years of experience in CRM management within the fintech sector, specifically focusing on customer lifecycle and engagement strategies.
• Proficiency with modern CRM platforms, such as Customer.io, and a proven ability to leverage analytics to track KPIs and optimize performance.
• Demonstrated leadership experience with the ability to build, inspire, and develop a diverse team of marketing professionals.
• A customer-centric mindset combined with the strategic vision required to translate high-level business goals into actionable, results-oriented campaigns.
• Excellent communication skills in English, allowing you to collaborate effectively across product, marketing, and customer success departments.

Compensation and benefits

We provide an environment where your work has a direct impact on the growth of our platform and the success of our users. By joining us, you will benefit from:

• An innovative work environment within a rapidly growing company that values data-driven decisions and a customer-first approach.
• Significant professional growth opportunities as you build and lead a high-impact team from the very beginning.
• The chance to work alongside a diverse, international team of talented professionals who are dedicated to making cryptocurrency accessible to everyone.

How to apply

If you are a strategic thinker who is excited about the future of finance and eager to build a world-class CRM function, we would love to hear from you. Please submit your application to be considered for this opportunity to help us shape the future of Kriptomat.