CRM Manager at Smarkets

At Smarkets, we are on a mission to transform the betting industry by offering a transparent platform with the best odds and technology. Since our founding in 2010, we have processed over £29 billion in volume, and we continue to push boundaries with our product-led approach. We value collaboration, innovation, and scientific rigor, and we are looking for passionate individuals who want to help us shape the future of sports and political trading.

What is this role?

We are seeking a Senior CRM Manager to join our team on a full-time basis. This is a hybrid role based in the United Kingdom, where you will play a vital part in our growth by leading our customer engagement strategies. If you are a seasoned professional who thrives in a fast-paced, meritocratic environment, we would love to have you on board.

What will you do?

• Develop and execute a comprehensive, multi-channel CRM strategy that delivers personalized and relevant marketing communications across the entire customer lifecycle for both Smarkets and our sportsbook product, SBK.
• Partner with our Data and Analytics team to manage the end-to-end delivery of CRM programs, ensuring our campaigns across email, SMS, and push messaging are timely and effective.
• Take ownership of customer marketing KPIs and campaign performance, proactively identifying new opportunities to automate, scale, and optimize our outreach efforts.

What makes you a great fit?

To succeed in this role, you should have a strong background in B2C marketing and a deep understanding of CRM best practices. We are looking for someone who brings the following qualifications:

• At least 4 years of dedicated experience in CRM and B2C marketing.
• Proven expertise in managing databases and implementing complex user segmentation.
• Exceptional verbal and written communication skills in English.
• Strong project management and time management abilities to prioritize tasks effectively.
• Experience in team management or providing mentorship to junior staff members.
• A genuine passion for sports and a collaborative mindset that aligns with our core values.

What's in it for you?

We believe in rewarding our team for their hard work and dedication. Joining us means becoming part of a diverse, high-energy environment where your contributions are recognized and your professional growth is a priority. Our benefits package includes:

• Stock options that vest over a four-year period.
• A hybrid work model that allows for two days of remote work per week.
• A supportive culture that values your health, wealth, and lifestyle.