CRM Lifecycle Marketing Manager at Faire

We are Faire, an online wholesale marketplace founded in 2017 by early product and engineering leads from Square. We connect independent retailers with brands from around the world, helping more than 350,000 small business owners discover products that help them compete with larger retailers. Backed by investors including Y Combinator, Sequoia Capital, and Lightspeed Venture Partners, we operate from headquarters in San Francisco and Kitchener-Waterloo, with additional offices in Toronto, London, and New York. We are now seeking a CRM Lifecycle Marketing Manager to join our Growth Marketing team and lead data-driven email initiatives that support the continued expansion of this global community.

Key outcomes

• Design and implement automated email workflows and targeted campaigns that respond to customer behaviors, preferences, and lifecycle stages.
• Collaborate with Product, Data, and Design teams to align marketing strategies with company-wide objectives.
• Partner with analytics colleagues to evaluate campaign results, generate data-based hypotheses, and identify new testing opportunities.
• Review performance trends, extract actionable insights, and share findings across the organization to inform future initiatives.
• Adapt strategies for international markets while preserving a consistent global brand voice.
• Integrate data-science models into the customer lifecycle to improve segmentation and personalization.
• Manage the technical deployment of campaigns and evaluate emerging marketing technologies, platforms, and channels.

Requirements

• Four or more years of direct experience managing lifecycle campaigns with a focus on conversion, revenue, and other down-funnel metrics.
• Strong analytical skills and a structured approach to problem-solving, including the ability to draw conclusions from large data sets.
• Hands-on experience with marketing automation platforms such as Braze, Mailchimp, or comparable CRM systems.
• Proven experience designing and running A/B tests.
• Demonstrated success working cross-functionally to surface insights and develop new testing ideas.
• Excellent organizational skills, attention to detail, and a commitment to refining processes.
• Clear and concise written and verbal communication abilities for sharing insights with varied stakeholders.
• Capacity to perform effectively in a fast-paced environment while managing multiple priorities.
• Proficiency in English.

Preferred qualifications

• Experience developing email strategies for both B2C and B2B audiences.
• Background in two-sided marketplaces or e-commerce environments.
• Familiarity with Excel and SQL for data analysis and reporting.

Compensation

The base salary range for this position in California is $135,500 to $186,500 per year. In addition to base pay, the role includes eligibility for equity and a comprehensive benefits package. Final compensation will be determined by factors such as transferable skills, prior experience, market conditions, and work location.

How to apply

We invite qualified candidates to submit their applications through our careers portal. All applications will be accepted for a minimum of thirty days from the posting date. We look forward to learning how your experience and perspective can contribute to Faire’s mission of empowering independent retailers worldwide.