CRM Lead at LiveScore Group

At LiveScore Group, we operate at the intersection of sports media and betting. We are the proud home of three iconic brands, including LiveScore, LiveScore Bet, and Virgin Bet. Our ecosystem is designed to deliver immersive experiences, and we are constantly looking for ways to innovate within the sports and gaming industry. We value adaptability, teamwork, and a fan-driven mindset, and we are currently seeking a senior professional to join our team as a CRM Lead in the United Kingdom.

Key outcomes

• Lead the development of customer journeys through an omni-channel approach to drive our primary metrics.
• Define user segments, identify growth opportunities, and implement campaigns that deliver against our key performance indicators.
• Set customer targets that align with our broader business ambitions, specifically focusing on retention and frequency.
• Collaborate with internal and external stakeholders to ensure a consistent customer experience across all touchpoints and experiments.
• Plan CRM campaigns strategically, ensuring they align with our promotional calendar, product launches, and the sporting schedule.
• Conduct weekly campaign reporting and commercial analysis to provide actionable data-driven recommendations.
• Develop and refine best practices for our CRM processes.
• Mentor and train team members to help build and enhance their professional skill sets.

Requirements

• Proven experience in managing omni-channel CRM strategies.
• Deep knowledge of online gaming products, specifically within the European Sportsbook and Gaming markets.
• A customer-centric mindset with a strong grasp of CRM lifecycle development and optimization.
• Exceptional organizational skills, with the ability to multitask effectively in a fast-paced environment.
• Strong stakeholder management capabilities and a self-motivated approach to work.
• A data-focused perspective with a clear drive for achieving high ROI.
• Fluency in English.

Compensation

We offer a comprehensive benefits package designed to support your well-being and professional growth. This includes:

• A company performance bonus.
• Hybrid working arrangements, with a requirement of two days per week in the office.
• Private healthcare coverage and an employee enhanced assistance program.
• Enhanced family leave, including up to 6 months at full pay and 6 months at half pay for maternity, shared parental, and adoption leave, as well as 4 weeks of full pay for paternity leave.
• Subsidized gym memberships.
• Access to exclusive Virgin family offers and experiences.
• Life assurance at three times your salary.
• A contributory pension plan.
• Daily snacks, quality coffee, soft drinks, and regular team social events.

How to apply

If you are passionate about CRM and ready to contribute to our innovative team, we would love to hear from you. Please submit your application to be considered for this opportunity. We value diverse perspectives and encourage you to apply even if you do not meet every single requirement listed.