CRM & E-mail Marketing Specialist at HousingAnywhere 🌏🏡

About HousingAnywhere

HousingAnywhere is Europe’s largest mid-term rental platform. With Kamernet and Studapart under its umbrella, it represents three fast-growing brands with over 30 million yearly unique visitors combined, 160,000+ properties available for rent and 100,000+ tenants securing their new homes, based on the 2022 performance. HousingAnywhere serves young professionals and students, primarily aged between 18 and 35, connecting them with accommodation providers. Through its advanced technology platform, tenants rent accommodation for 3 to 12 months outside of their country of origin. Headquartered in Rotterdam, HousingAnywhere operates in most European cities and recently expanded to key cities in the US, establishing a presence in over 125 cities. Driven by the mission to enable people to live wherever and however they choose, thanks to a flexible renting experience, the technology scale-up employs 340 professionals globally.

Our mission
Rent Easy, Live Free.

We are empowering people to live wherever and however they choose. To find comfort and peace of mind on the other side of the world or the other side of town. All while feeling confident and totally at ease, whatever their adventure might involve. We are doing it by creating a new standard of renting. Safe. Harmonious. More options. Less hassle. With the help of our trusted networks of landlords and partners.

Our Values

• Ownership
• We are Enablers
• We are Changemakers
• We are Connectors
  
  

The team
You will be joining the Marketing department. The department consists of multiple teams focused on driving growth to the platform through omnichannel marketing and rapid experimentation.

The teams are responsible for various domains: Communications, Brand, Content, Public Relations, SEO, Performance Marketing, Partnerships, Email Marketing & CRM, Social Media and Product Marketing.

The Role & Impact
As a CRM and Email Marketing Specialist, your core purpose, strategy and activities will evolve around nurturing customer preference and loyalty towards HousingAnywhere and Kamernet through marketing automation and email marketing. 

• Set up effective new marketing automation to drive activation of both tenants and landlords. Continuously manage and optimise the existing marketing automation workflows
• Initiate stand-alone email campaigns for multiple purposes, including but not limited to driving customer engagement, announcing changes in the platform & conducting surveys to improve our understanding of customer needs
• Act as a stakeholder for marketing emails — work with product marketeers, content marketeers & other stakeholders across the business to ensure seamless campaign execution and drive product adoption & education 
• Monitor and analyse the impact of each campaign to apply improvements
• Write and test email copy & headlines to increase open rates & CTRs
• Set up AB-tests and measure, analyse, and report on campaigns, everything from copy tests to delivery and frequency optimisation
• Be the primary contact person within Marketing for our CRM
• Lead the CRM implementation process for newly acquired brands 

Your Profile 

• You have 3+ years of experience in the field of digital marketing, email/marketing automation and/or customer journey management
• You are creative and data-driven; you take initiative in implementing new email campaigns, and you’re able to analyse the results of the campaigns 
• You have strong communication skills and are able to collaborate closely and effectively with other teams, e.g. product and engineering teams
• You have exceptional project management skills.
• You have excellent level copywriting skills in English. Other languages are a plus
• You have experience in setting up segmented email campaigns and using CRM tools, preferably Hubspot
• You are tech and digitally savvy and eager to learn new technology solutions
  
  

What’s in it for you

• Diverse international community (46+ nationalities).
• Hybrid working policy.
• Unlimited paid holidays, minimum-based, not maximum.
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment, including laptop and ergonomic setup.
• Relocation support & 30% ruling application assistance.
• Gym membership discount with GoVital or OneFit.
• Variable pension scheme.
• Dutch/English classes budget.
• Fun team-building and after-work drinks every Friday.

If you have further questions, please email Iris at [email protected].

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