CRM Analyst at Fanatics

At Fanatics, we are building the world's leading digital sports platform. We connect with over 100 million sports fans globally by offering a seamless experience that allows them to buy licensed gear, collect trading cards and memorabilia, and engage with our growing sportsbook and iGaming platforms. With a network of over 900 sports partners and a team of more than 18,000 employees, we are dedicated to innovation, inclusivity, and making a positive impact in the communities where we operate. We are currently looking for a passionate individual to help us shape the future of the fan experience.

About the Role

We are seeking a CRM Analyst to join our team on a full-time basis. In this role, you will report to the Director of Cross-Sell Marketing and play a vital part in executing our sportsbook customer acquisition and retention strategies. This is a hybrid position where you will collaborate across our marketing organization to drive engagement through targeted campaigns and data-driven insights.

Key Responsibilities

• Execute marketing campaigns across email, push, and paid channels to support our customer acquisition and retention goals.
• Manage the marketing calendar and develop comprehensive campaign briefs, ensuring all assets are reviewed and approved in partnership with our creative team.
• Analyze campaign performance in real-time and collaborate with cross-functional partners to optimize our communication strategies and testing roadmap.

Requirements

To be successful in this role, you should possess the following qualifications:

• 1-2 years of professional experience in CRM, email, or lifecycle marketing.
• A Bachelor’s degree in Marketing or a related field.
• Proven experience building and executing multi-channel campaigns across email, app, and SMS platforms.
• Strong analytical skills with the ability to pivot strategies based on data, alongside excellent communication skills to present your findings effectively.
• A proactive, detail-oriented mindset and a genuine passion for sports and gaming.

Location

This role is based in the United States.

Compensation and Benefits

The base salary for this position ranges from $50,000 to $80,000 USD per year, depending on your specific skills and experience. In addition to base pay, this role is eligible for a bonus and an equity award. Our comprehensive benefits package includes:

• Medical, dental, and vision insurance coverage.
• 401k retirement planning.
• Paid time off.
• A $500 home office budget to help you get set up.
• Access to additional perks such as GymPass, pet insurance, family care benefits, and free Shipt deliveries.