CRM Analyst at Fanatics

At Fanatics, we are building the world’s leading digital sports platform. We connect with over 100 million sports fans globally by offering a seamless ecosystem where they can buy licensed gear, collect trading cards and memorabilia, and engage with our growing sportsbook and iGaming platform. With a massive network of over 900 sports partners and a commitment to ethical, sustainable, and inclusive practices, we are dedicated to transforming how fans experience their favorite sports every single day.

The role

We are looking for a CRM Analyst to join our Fanatics Betting and Gaming team. This is a full-time, junior-level position that operates on a hybrid basis within the United States. In this role, you will report to the Director of Cross-Sell Marketing and serve as a vital member of our marketing organization, helping us refine our customer acquisition and retention strategies.

Core responsibilities

• Execute multi-channel marketing campaigns across email, push notifications, and paid media to drive customer acquisition and retention goals.
• Manage the marketing calendar, including the coordination of state launches, promotional events, and ongoing acquisition efforts.
• Collaborate with cross-functional partners in creative, legal, and operations to develop campaign briefs, perform quality assurance testing on assets, and optimize performance based on real-time data.

Skills and experience

To be successful in this role, you should possess the following qualifications:

• 1 to 2 years of professional experience in CRM, email, or lifecycle marketing.
• A Bachelor’s degree in Marketing or a related field.
• Proven ability to execute multi-channel campaigns using email, app, and SMS platforms.
• Strong analytical skills with the ability to adjust strategies based on real-time campaign performance.
• Excellent communication skills and a highly proactive, detail-oriented approach to problem-solving.
• A genuine passion for sports, gaming, and entertainment products.
• Comfort with occasional travel for team off-sites, conferences, and meetings.

Compensation and benefits

The base salary for this position ranges from $50,000 to $80,000 per year, depending on your specific skills and experience. In addition to your base pay, you will be eligible for a bonus and an equity award. Our comprehensive benefits package includes:

• Medical, dental, and vision insurance.
• 401k retirement planning.
• Paid time off.
• A $500 home office budget to help you set up your workspace.
• Additional perks such as GymPass, pet insurance, family care benefits, and free Shipt deliveries.

How to apply

If you are ready to join a team that is passionate about creating the future of the fan experience, we encourage you to apply. Please ensure that you are communicating only with verified Fanatics representatives through official company email addresses. You can submit your application directly through our careers page to ensure your information is handled securely.