CRM Analyst at Fanatics

At Fanatics, we are building the world’s leading digital sports platform. We connect with over 100 million sports fans globally by offering a seamless ecosystem where they can buy licensed gear, collect trading cards and memorabilia, and engage with our growing sportsbook and iGaming platform. By uniting a massive network of sports partners and leagues, we are transforming how fans experience the games they love. We are a team of 18,000 people dedicated to innovation, inclusivity, and making a positive impact in the communities where we live and work.

The role

We are looking for a CRM Analyst to join our Fanatics Betting and Gaming team. This is a full-time, hybrid position based in the United States. This role is ideal for a junior-level professional who is eager to help drive our sportsbook customer acquisition and retention strategies. You will report to the Director of Cross-Sell Marketing and work closely with our broader marketing organization to deliver impactful campaigns.

Core responsibilities

• Execute marketing campaigns across email, push, and paid channels to support our customer acquisition and retention objectives.
• Create detailed campaign briefs and manage the marketing calendar, including tracking state launches, promotions, and acquisition initiatives.
• Collaborate with cross-functional partners in creative, legal, and operations to ensure all assets are tested, QA-checked, and aligned with our brand standards.

Skills and experience

To be successful in this role, you should possess the following qualifications:

• 1 to 2 years of experience in CRM, email, or lifecycle marketing.
• A bachelor’s degree in marketing or a related field.
• Proven experience executing multi-channel campaigns across email, app, and SMS platforms.
• Strong data analysis skills with the ability to monitor performance in real-time and pivot strategies accordingly.
• Excellent communication skills and a highly detail-oriented mindset.
• A collaborative spirit and a genuine passion for sports, gaming, and entertainment.

Compensation and benefits

The base salary for this position ranges from $50,000 to $80,000 USD per year, depending on your specific skills and experience. In addition to your base pay, you will be eligible for an equity award and a performance bonus. We also offer a comprehensive benefits package, including:

• Medical, dental, and vision insurance.
• 401k retirement plan.
• Paid time off.
• A $500 home office budget to help you set up your workspace.
• Additional perks such as GymPass, pet insurance, family care benefits, and free Shipt deliveries.

How to apply

If you are ready to help us build the fan experience of tomorrow, we would love to hear from you. Please submit your application through our official careers page. We take security seriously, so please ensure your communication comes from a verified Fanatics email address, as we will never ask for payment from job applicants during the hiring process.