Creative Services Director at TEGNA Inc.

At TEGNA, we believe in the power of storytelling to serve the greater good of our communities. As a leading media company with 64 television stations across 51 markets, we reach nearly 39 percent of all television households nationwide. We are more than just a broadcaster. We are a team dedicated to impactful investigations, innovative marketing, and empowering our viewers through every platform we touch. Our station, WPMT, is looking for a visionary leader to help us connect even more deeply with our audience and bring our mission to life through bold, creative work.

The opportunity

We are looking for a Creative Services Director to join our team in an on-site, full-time capacity. In this senior role, you will be the heartbeat of our station's promotional efforts. You will lead the charge in marketing our news programming, streaming apps, and web products, ensuring our brand remains a household name. You will also act as a strategic partner to our sales team, helping to develop high-impact campaigns that drive revenue for our local advertising clients. If you are a creative strategist who thrives on pushing boundaries and building brands, this is your chance to make a lasting impact.

A day in the life

• You will guide and inspire a team of talented creatives, fostering a culture of innovation while managing the entire production process from initial brainstorming and script development to final execution.
• You will collaborate closely with station leadership to develop and implement comprehensive marketing plans, utilizing data and research insights to grow our audience across linear and digital platforms.
• You will work hand-in-hand with our local sales department to design and produce revenue-driving campaigns that help our clients succeed while maintaining our high standards for quality and brand integrity.

Who you are

You are a seasoned marketing professional with at least 5 years of experience in broadcast, digital, or agency environments. You bring a passion for local news and a deep understanding of how to translate broadcast concepts into engaging digital and social media experiences. You are comfortable working in a fast-paced environment where breaking news is part of the rhythm, and you possess the leadership skills to mentor a team and present strategies to stakeholders at all levels. You have a working knowledge of Adobe Premiere, Photoshop, and After Effects, and you are fluent in English.

Why you'll love it here

We are committed to supporting your physical, mental, and financial well-being. When you join our team, you gain access to a robust suite of benefits designed to take care of you and your family.

• Comprehensive Health Coverage: We offer medical, dental, and vision insurance options, along with disability and life insurance.
• Financial Security: Our 401(k) program allows you to contribute on a pre-tax basis, with a generous company match on the first 4% of your pay that vests immediately.
• Holistic Wellness: All employees have access to free virtual doctor appointments through Teladoc and annual therapy sessions with licensed clinicians via Spring Health.
• Work-Life Balance: We provide a generous paid time off policy and nine paid holidays per year.
• Growth Opportunities: We are dedicated to your professional development and provide the resources you need to continue honing your craft.