Creative Director at Insomniacookies

Insomniacookies logo
Insomniacookies

Creative Director

us flag
United States

On-site

Full Time

#Marketing

#Branding

#Leadership

#Brand Strategy

#Social Media

#Digital Production

#Adobe Creative Suite

Insomniacookies is looking for a Creative Director

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We are looking for a Creative Director to define our brand identity and lead our creative vision. Insomnia Cookies started in a college dorm room and has grown into a cult brand with over 300 locations, known for delivering warm treats late into the night and pushing the boundaries of the quick-service restaurant industry.

Responsibilities

  • Translate our brand strategy into compelling visual and verbal expressions across all customer touchpoints.
  • Direct the development of integrated campaigns, including social media, influencer partnerships, packaging, and in-store activations.
  • Build, mentor, and lead a high-performing in-house creative team while managing external agency relationships.
  • Collaborate with our marketing, product, and operations departments to ensure creative initiatives are insight-driven and support business goals.
  • Monitor cultural trends and social media landscapes to create authentic, shareable content that resonates with Gen Z audiences.
  • Oversee creative budgets, production timelines, and resource allocation to ensure high-quality delivery.
  • Track the effectiveness of creative investments by analyzing engagement, brand health, and social performance metrics.
  • Champion innovation by testing new formats and immersive experiences that keep our brand at the forefront of the industry.

Must-haves

  • 8 to 12+ years of experience in creative leadership, preferably within a consumer, lifestyle, or food and beverage brand.
  • A strong portfolio showcasing multi-channel storytelling, digital excellence, and culturally relevant campaigns.
  • Deep expertise in social media platforms and a proven ability to connect creative work to business growth and brand loyalty.
  • Demonstrated success in leading and growing creative teams in a fast-paced environment.
  • Excellent communication skills with the ability to pitch bold ideas to senior leadership.
  • Proficiency in Adobe Creative Suite and a solid understanding of digital production workflows.
  • Fluency in English.

Benefits

  • A 4-day workweek, meaning you get every Friday off.
  • A fun, entrepreneurial, and cookie-filled workplace culture.
  • Access to free cookies and branded company gear.
  • The opportunity to work in a highly visible leadership role where you can directly shape the future of a growing global brand.
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Insomniacookies

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