Copywriting Lead at Ernesta

Copywriting Lead

About Ernesta: 

Ernesta is on a mission to bring gorgeous, design-focused custom rugs to homes and places of gathering through an enjoyable, frictionless, and affordable experience. At the same price as a store-bought standard-sized rug, a custom-cut rug from Ernesta will not only be a better fit, but also a better buying experience. We believe that high-quality custom design shouldn't be out of reach for consumers and aim to address this need in the multi-billion dollar global rug industry.

Driven by our collective mission, our team is hungry, hardworking, and highly ambitious. We’e a strong team of problem solvers, innovators, design enthusiasts, and executors, relentlessly focused on creating and delivering beautiful and delightfully simple solutions and experiences for our customers. Together, we are excited and humbled by the opportunity to expand the market for custom rugs and enable more people to live in elevated design settings.  Put simply, we believe more soft surfaces mean happier homes.

About the Role: 

We are seeking a talented and versatile UX and Marketing Copywriter to join our team and play a key role in shaping the narrative of our brand and enhancing our user experience. This highly collaborative role will see you crafting compelling narratives and shaping the voice of Ernesta across all customer touchpoints.

What You’ll Do:

• Strategic Brand Development: Partner with the Brand Director, Art Director & Head of Design to develop a cohesive brand voice and tone that resonates with our target audience, informing all marketing and communications materials.
• Concept Creation: Partner cross-functionally to translate visual concepts into written narratives, crafting captions, product descriptions, and website copy that elevates the customer experience.
• UX: Collaborate with UX designers, product managers, and researchers to support seamless and user-friendly web experiences
• Marketing: Collaborate with internal and external creative teams to ensure consistent brand messaging across all channels, from ad campaigns to social media posts.
• Analyze customer feedback, conduct market research, and translate insights into copy that resonates with their needs and aspirations.
• Collaborates with other members of the leadership team, and other departments, to ensure high-quality content and execution of strategic goals.

Qualifications Include: 

• Experience in crafting brand narratives, developing brand voice & tone, and writing across various digital and print channels.
• Proven ability to collaborate effectively with designers, photographers, and other creative professionals.
• Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
• Understanding of SEO best practices and ability to write persuasive, conversion-oriented copy.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Ernesta is committed to inclusion. We are an equal opportunity employer and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

The anticipated base pay for this role is between $150,000 and $170,000. This range represents the low and high end of the anticipated base salary range for this role. The actual base pay is dependent upon many factors, such as: experience, education, and skills. This role is also be eligible for early-stage company equity, health benefits, flexible paid time off, and more.