Copy Lead, Studio at Upwork

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Upwork

Copy Lead, Studio

130k - 176k USD

Remote

Full Time

#Marketing

#Brand

#Copywriting

#Cross Functional Collaboration

#AI

#Multitasking

#Detail Oriented

#Mentorship

#Communication

#Project Management

Upwork is looking for a Copy Lead, Studio

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You will step into a senior creative role at Upwork, the world’s work marketplace that connects one-person startups to Fortune 100 companies through a trust-driven platform. Last year more than $3.8 billion of work flowed through that platform, giving professionals greater control over the projects they choose and the careers they build. As Copy Lead, Studio you will guide how Upwork’s voice shows up across every touchpoint while mentoring a talented group of writers and shaping the next chapter of our brand expression.

What you'll be doing

  • Guide and review the studio copy team’s output for marketing collateral, on-platform content, web, events, social media, and additional channels, ensuring every piece meets brand standards for voice and tone.
  • Write high-quality copy on your own for high-visibility projects while coaching and developing other writers so the entire team consistently delivers excellent work.
  • Partner with marketing, product, and cross-functional stakeholders, translating complex ideas into clear messaging that resonates with both marketing and product audiences.

What you'll bring

  • At least eight years of brand and product copywriting experience within an in-house department or creative studio.
  • Proven success managing writers and teams, with the ability to shape projects from concept through polished execution.
  • Hands-on experience writing across multiple mediums and disciplines, plus familiarity with emerging technologies such as AI.
  • A detail-oriented, thinker-and-maker mindset paired with strong organizational skills, self-direction, and comfort juggling multiple priorities.
  • Excellent collaboration and communication abilities, including the capacity to present ideas clearly to diverse stakeholders.
  • Fluency in English.

What you'll get

The annual base salary range for this position is $130,000–$176,000 USD. Individual compensation will vary based on skills, qualifications, experience, and location.

  • Remote-first work environment with the freedom to work from anywhere.
  • Comprehensive medical insurance for you and your family.
  • 401(k) plan with company matching contributions.
  • Unlimited paid time off and 12 weeks of paid parental leave.
  • Employee Stock Purchase Plan and eligibility for long-term equity incentives.
  • Access to mentorship programs, professional development resources, and Upwork Belonging Communities that support personal and career growth.
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Upwork

9 views

1 applied

Company Size

101-250

Markets

Web Development
Marketplace
Mobile Development
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