ByHeart
Copy Director, Demand Generation
On-site
Full Time
#Marketing
#Biotechnology
#Copywriting
#Digital Marketing
#A B Testing
#Performance Metrics
#Campaign Optimization
#Google Ads
#Facebook Ads Manager
#Email Marketing
#Strategic Thinking
#Collaboration
ByHeart is looking for a Copy Director, Demand Generation
Full TimeSeniorOn-siteUnited StatesMarketingBiotechnologyCopywritingDigital MarketingA B TestingPerformance MetricsCampaign OptimizationGoogle AdsFacebook Ads ManagerEmail MarketingStrategic ThinkingCollaborationEnglishDental insuranceVision insurance401k
You’ll join ByHeart, an infant nutrition company that launched the first new U.S. infant formula in 15 years and is now backed by more than $250 million in funding. Our team of over 275 people builds every part of the product-from sourcing organic, grass-fed whole milk to running our own manufacturing and the largest clinical trial a new formula brand has conducted in 25 years-so parents can feel confident about every feeding choice.
What you'll be doing
- Shape and roll out copy strategies that turn audience insights into high-performing campaigns across paid ads, landing pages, email, social, and direct mail.
- Write and refine persuasive copy that drives measurable demand, then use A/B testing and performance data to keep improving results.
- Guide an outside agency’s creative output so every piece of copy stays true to ByHeart’s voice while meeting brand, legal, and regulatory standards.
What you'll bring
- Eight or more years of performance-marketing copywriting experience, ideally in CPG or a regulated category, with a portfolio that shows demand generation results.
- Strong command of Google Ads, Facebook Ads Manager, email platforms, and other digital tools, plus comfort using data to guide messaging decisions.
- A bachelor’s degree in English, Writing, Marketing, Communications, Journalism, or a related field, along with genuine interest in the new-parent journey and nutrition storytelling.
- Fluency in English and the ability to collaborate across Brand, Marketing, Design, Legal, Medical, and Regulatory teams while giving clear direction to agency partners.
What you'll get
- Medical, dental, and vision insurance fully covered for you and 90 percent covered for your family.
- Flexible paid time off, 12+ company holidays, and two floating holidays.
- 16 weeks of fully paid parental leave, a free year of formula, cozy feeding suites, and paid pumping time.
- Up to 6 percent 401(k) match and equity for every employee.
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