Conversion Rate Optimization Specialist
On-site
Full Time
#Marketing
#Data Analysis
#Testing
#Usability Testing
#Website Optimization
#Google Analytics
#Tableau
#Power BI
We are seeking a data-driven and results-oriented Conversion Rate Optimization (CRO) Specialist to join our team. You are passionate about understanding user behavior and translating insights into actionable strategies to drive revenue growth.
As a CRO Specialist, you will play a pivotal role in optimizing our website and conversion funnel to maximize customer acquisition and retention.
Who you are
You’re a natural at solving problems, and you have experience working on teams that know how to deliver results. You aren’t afraid of change, and you ask the questions that need to be asked. A lack of clarity is something you can’t settle for, and you voice your concerns when the balance between effort and impact seems off.
As someone with a growth mindset, you’re naturally collaborative and always willing to hear ideas from your colleagues. Likewise, you're willing to share your knowledge and mentor others
What you’ll do
As a CRO Specialist you will be a pivotal force in driving revenue growth by engineering exceptional digital experiences that convert. Your mission is to unlock the full potential of our brand portfolio through data-driven insights and innovative optimization strategies.
- Deep-dive into website performance metrics, user behavior, and customer journeys to uncover hidden conversion opportunities.
- Design and execute sophisticated A/B and multivariate tests to optimize every touchpoint of the customer journey.
- Propose, define, and implement commercial campaigns designed to boost business growth.
- Partner with marketing, product, and design teams to create a unified, customer-centric approach to conversion optimization.
- Stay ahead of the curve by exploring emerging technologies and best practices to drive continuous improvement.
What you’ll bring
We are looking for someone who:
- Proven ability to translate complex data into actionable insights, driving strategic initiatives. Experience with data reporting tools (Tableau, Power BI, Google Analytics) is essential.
- Hands-on experience in A/B testing, usability testing, and website optimization, coupled with a strong analytical mindset.
- Excellent communication and interpersonal skills to effectively work cross-functionally and drive projects to completion.
- Demonstrated ability to manage multiple projects, prioritize tasks, and achieve goals within deadlines.
- Possesses critical thinking, can speak up his/her thoughts, and can make its own vision voiced.
- Has excellent knowledge of both spoken and written English.
How we’ll support you
We believe in fostering an environment that empowers decision-making at all levels.
- We prioritize treating every team member with respect and promote open and constructive feedback, ensuring a culture of trust and transparency
- We encourage learning through experimentation and provide a safe space for everyone to learn from their experiences
- Our managers are dedicated to facilitating career growth and creating an environment that attracts and supports talented individuals
Benefits
Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.
Before you apply
- At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
- Please upload your resume as a PDF and do not include any salary or compensation information in it.
ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.
Please note that all offers are subject to reference checks from one or more of your former managers/colleagues. For your current manager, we understand that every company has distinct HR practices, and will only speak with them at a mutually agreed-upon time that works for you.
ExpressVPN
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Company Size
1001-5000
Markets








