Conventions and Engagement Program Manager at Heartflow

The Conventions and Engagement Sr Program Manager plays a key role in the HCP promotion and customer engagement of the Heartflow Brand.  In this role, you will own all national conventions including planning, organizing, and coordinating with cross-functional partners.  You will also have responsibility to support smaller Regional conferences and select international conventions.  As a marketing professional with experience in strategic planning and tradeshow execution, you will be a critical member of the marketing team to build the Heartflow brand and contribute to business growth.  Tradeshows require extensive planning, attention to detail, internal and external coordination, and a marketing mindset to optimize tradeshow investments. CMP and CTSM Certification preferred.

Job Responsibilities:

• Execute all planning objectives for the 12+ US National conferences while ensuring detailed organization and communication with internal teams.  Able to operate under pressure of tight deadlines.
• Develop the strategic imperatives aligned to our product and medical roadmap in coordination with cross-functional partners.
• Attend in-person and manage the Tradeshow booth at all US conferences including Vendors, Sales Teams managing the booth, Leadership VIP meetings with customers and other critical on-site functions.
• Bring innovative ideas to Tradeshows that build the brand and drive sales
• Develop a strong working relationship with vendors driving high-expectations for their project execution.
• Engage with the Marketing team to be aware of campaigns, messaging, and goals to ensure Tradeshows mirror and promote the Marketing objectives
• Drive the engagement of HCPs and Lead generation to maximize awareness and education of the Heartflow offering
• Manage the annual budget and align on key decisions with Leadership
• Report on KPIs to Leadership quarterly and as-needed

Skills Needed:

• 7+ years of experience managing Tradeshows
• 4+ years of experience executing Tradeshow strategies with a company in the medical device, life science, or pharmaceutical industry
• Knowledge and experience working with medical technologies, preferably Imaging or CT scanner technologies, Interventional cardiology, General Cardiology products
• Excellent project management skills and experience working with cross-functional teams
• Excellent oral and written communication skills along with a flexible and problem-solving mindset
• Great attention to detail and ability to set, track and meet deadlines

Educational Requirements & Work Experience: 

• BS, MS, or MA in relevant field, and,
• +4 years of experience in managing tradeshows, meeting planning, marketing, or related fields with a Healthcare company
• Prior experience working with agencies to develop and execute programs and/or experience working with a startup company is preferred
• CMP and CTSM Certification preferred.
• 20-30% Travel Required

A reasonable estimate of the yearly base compensation range is $150,000 to $160,000, bonus, and stock options.