Content Writer at Maple

Maple logo
Maple

Content Writer

ca flag
Canada

Hybrid

Full Time

#Marketing

#Content Writing

#Digital Marketing

#SEO

#Google Workspace

#Slack

Maple is looking for a Content Writer
Full TimeSeniorHybridCanadaMarketingContent WritingDigital MarketingSEOGoogle WorkspaceSlackEnglishDental insuranceLife insuranceMedical insuranceWellness programsHybrid work

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Maple is a rapidly growing health tech company on a mission to transform the future of healthcare. Since 2015, we have built a connected virtual care experience that supports nearly 4 million Canadians, and we are looking for a Senior Content Writer to help us share our story.

Responsibilities

  • Develop high-quality, engaging short-form content for digital marketing, product messaging, social media, and sales collateral.
  • Maintain a consistent brand voice across all channels while helping to refine our editorial standards.
  • Translate complex healthcare concepts into clear, compelling narratives that resonate with both B2C and B2B audiences.
  • Partner with our marketing, product, and sales teams to support business goals and improve the overall customer journey.
  • Use data, industry insights, and AI tools to optimize content performance and effectiveness.

Must-haves

  • 3 to 5 years of professional experience in short-form content writing, preferably within a SaaS, tech, or agency environment.
  • Proven ability to write for diverse formats including email, web, social media, and in-app messaging.
  • Exceptional editing and storytelling skills with a strong grasp of grammar and tone adaptation.
  • Proficiency in Google Workspace and Slack.
  • A customer-centric mindset with a passion for using SEO and data to drive engagement.
  • Fluency in English.

Nice-to-haves

  • Experience working in the healthcare industry.
  • Familiarity with project management tools like Asana.
  • Proficiency with content management systems such as WordPress and design tools like Figma.

Benefits

  • Comprehensive medical and dental insurance.
  • Life insurance coverage.
  • Wellness programs and health spending accounts.
  • Flexible hybrid work environment.
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