Content Strategist and Copywriter
81k - 102k USD
Hybrid
Full Time
#Marketing
#Content Strategy
#Finance
#Content Creation
#Copywriting
#SEO
#Content
#Social Media
At Caribou, we care about giving people financial freedom so they can focus on what’s most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $130/month on their car loans while protecting their investment long term.
Caribou is led by leaders from the technology, automotive, and finance industries. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.
About the Role
Caribou is looking for…a versatile Content Strategist & Copywriter to help shape and scale our content and copy across channels—from product launches to social storytelling. If you’re equal parts storyteller, planner, and brand voice protector, and you love turning customer insights into powerful, conversion-friendly content—this role is for you.
In this role, you will own…
Content Creation and Blog Management
- Create editorial and social content that educates, entertains, and drives action from our audience while increasing Caribou credibility, domain rankings, and content performance.
- Manage the editorial calendar and production operations, ensuring regular, high-quality content.
- Manage the editorial calendar and blog operations, ensuring regular, high-quality posts.
- Work with SEO consultants and tools to develop content that ranks and resonates.
- Turn complex topics (refinancing, credit, budgeting) into approachable reads.
Marketing & Campaign Copy
- Collaborate with design and growth teams to write email campaigns, landing pages, display ads, and in-product messages.
- Support seasonal campaigns, product launches, and brand partnerships with tailored messaging.
Social Media
- Support social media with that reflect the Caribou voice and values.
- Monitor trends and develop timely content that connects with key personas.
Content Guidelines & Brand Voice
- Maintain and evolve Caribou’s tone of voice and copywriting guidelines.
- Ensure consistency and clarity across all customer touchpoints.
Content Development
- Research, write, and edit compelling long- and short-form content.
- Repurpose content across formats—e.g. turn a blog into a social series or lead magnet.
Community Engagement
- Support or oversee community management across platforms.
- Help build rapport with users, answer questions, and share useful content.
This role can be based out of our Caribou office in Denver, CO. Alternatively, this role may work remotely from a state where Caribou operates with a preference for the Phoenix, AZ, Denver, CO or Chicago, IL markets.* This role may require attendance at occasional in-person team meetings.
About You
You, like us, are driven to achieve your goals. At Caribou, we have just three core values: Give a damn. Velocity. Make the assist. We’re motivated. We race towards our goals. And we help each other along the way.
- 5-7 years of experience in content strategy, copywriting, or editorial—ideally in fintech, consumer brands, or mission-driven startups.
- Proven success writing for different channels, especially social, email, and web.
- Experience with content planning tools (e.g., Notion, Asana, Airtable, or similar).
- Comfortable using insights or data to inform content decisions.
- Experience with SEO content strategy or optimization.
- Interest in personal finance, auto loans, or simplifying complex topics.
- Background in UX writing or product copy a plus!
- Experience working in a regulated industry (finance, insurance, healthcare) a plus.
How we will take care of you
Everyone at Caribou is a valued team member. Our compensation and benefits package includes:
- Competitive compensation: $81k - $102k
- 6% annual bonus target - potential to exceed based on individual and company performance
- Equity options
- 401(k) savings program
- Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents.
- Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance.
- Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance.
- Up to $1,000 per year for eligible professional development expenses.
We come from all walks of life and are joined together by our shared values, which guide our work and how we work together.
- Give a damn. What we’re doing matters. We show up determined to deliver results, and we love it.
- Velocity. We’re intentional about where we’re going and we race towards it.
- Make the assist. We have diverse strengths. We offer and ask for help so we all win.
Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment.
*Caribou does not currently have employee operations in AL, AK, AR, CT, DE, GA, HI, IA, ID, IN, KS, KY, ME, MI, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, PA, RI, SC, SD, TN, UT, VT, WV, WY.
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